In this comprehensive review, we’ll be taking a look at UpViral, a popular and highly-recommended viral marketing platform with enough tools to help sustain your footing in the competitive global market.
Before we go ahead, you may be curious to find out what viral marketing is and how it works. You might be able to see through your Twitter and Facebook feeds that well-known brands like Wendy’s post a lot of funny memes and other relatable posts. It’s viral marketing at its best, so congratulations!
However, that’s just the tip of the iceberg – there are many different ways of achieving viral marketing tactics. Other platforms may have a slew of solutions needed for this groundbreaking promotional style, but nearly none can ever compare to what UpViral can offer. If you believe this is what you need, keep reading!
For those of you who prefer a more visual experience, here is a video review from Jeff Aman’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of UpViral.
What is UpViral? Upviral Appsumo
UpViral is a cloud-based referral marketing software that lets you launch viral marketing campaigns with the best results possible, meaning better conversion rates and viral traffic. You can create viral campaigns on a variety of social media platforms, including Twitter and Facebook. It also allows you to upload videos to YouTube and TikTok. You can also run effective e-mail marketing campaigns with a set of optimized tools that UpViral happily provides.
What else can you do with this one-of-a-kind marketing platform? Aside from social and e-mail campaigns, UpViral also lets you:
- To further engage your customer base, organize giveaways and contests
- Run split A/B tests to see which element of the campaign sticks well with audiences,
- Make landing pages that are attractive and publish them.
- Track analytic updates to see if any of your campaigns have produced excellent results,
- You can customize and schedule your campaigns to the best time.
- You can manage up to 10 campaigns brands from one dashboard.
- Set up automated e-mails based on user action where your promotional e-mails are sent every time your potential customer interacts with your campaign.
Why should you try it?
You may not have the right knowledge to grow your blog, influencer or content creator. Unless you’ve taken a slew of tutorials about it or majored in business while you were in college, the next best thing you would have to do is call for help from or hire an expert who knows a thing or two about creating a following and generating sales. Upviral Appsumo
UpViral is an excellent solution that you should consider if you are looking to grow your social following, viral traffic and expand your brand’s awareness beyond your existing customer base. You will have access to tons of useful tools to help you achieve your goals. Aside from having excellent marketing features, it also has enough resources to create outstanding launching events for your new product or service – a game-changer, as most users may say.
UpViral is guaranteed to produce better results than traditional methods, which often result in a slower turnout. It’s important to remember that UpViral is not a quick fix for all your marketing problems, but a long-term strategy that will help you maintain your momentum. UpViral has always believed that connecting with your audience is just as integral in managing your brand as communicating with them, and, thankfully, it provides you with enough resources to pull it all off!
Who Should Use UpViral?
UpViral can be used not just by content creators and influencers with a sizeable following on social media and content-sharing platforms. Any business, large or small, can use UpViral. We’ve put together a list of people who can use this service to help you decide if it is right for you.
- Agency and digital marketing experts
- Physical businesses include department stores, essential service providers, and restaurants.
- E-commerce websites and storefronts
- Solo-owned small businesses, from podcasts to arts and crafts
- SaaS businesses and many other!
How to Use upViral
First, create an UpViral Account to get things started. After that, you’ll be redirected back to the dashboard. Here you can create your first campaign. You can choose from three types of campaign: giveaways (Viral Rewards), sweepstakes (Viral Sweepstakes), or generic campaigns (Viral Waitlists).
The Viral Rewards campaign is where you get to reward your customers with bonus items after they accomplish certain goals, and is specially designed as a surefire way to generate leads. Viral Sweepstakes, on the other hand, provide you with the opportunity to generate contests for your subscribers to partake in. Contests and giveaways are a way to promote your brand to others than your own audience. They can also be used as forms of referral marketing (also known as word-of-mouth marketing).
Giveaways and contests aside, UpViral also allows you to create other forms of marketing your brand to potential visitors. The Viral Waitlist campaign is built to create and maintain a sizable following needed for the launch of any of your new products. With this feature, you can integrate with tons of different content-sharing and social media sites, such as YouTube, Facebook, and Instagram. Once the platforms are linked to one another, UpViral will keep track of all the interactions your followers have made, including: Upviral Appsumo
- Following or subscribing to your pages/accounts;
- Liking and reacting to any of your posts;
- Sharing, reposting, or retweeting your content for anyone else to see; and
- Commenting and tag your friends in your shared post.
UpViral services can be connected to your blog or e-commerce site. You also have access to amazing e-mail marketing tools. You also have the freedom to personalize your sales funnel with hundreds of pre-designed templates. You may modify the color and layout designs, change into different fonts, edit the text, and even incorporate your branding for an added personal touch.
Now that we’ve covered the gist of what you could essentially do with UpViral, let’s take a closer look at all the key features it has to offer.
Referral Link System
UpViral is best known for its unique referral link system that emphasizes giving rewards to the subscribers or followers that share your content. You can set the goals and accomplishments that subscribers need to reach certain points. This allows you to give great gifts or rewards to them. You even get full access to edit whatever you please from your account dashboard.
The more actions or goals your subscribers achieve, the more points they’re rewarded, and the more you have the chance to acquire as many leads as you desire! UpViral knows how important it is for you to get twice as many leads when it comes to sharing your platform online. Its unique referral system has been highly praised by users who have used it to promote brands.
Coupon Delivery and Rewards System
Coupons are seen not just as a way to keep your customers satisfied and subscribed to your content, but also as something that attracts new ones to interact with whatever you offer. UpViral understands the importance of coupons in marketing campaigns. It offers users a coupon delivery service that allows them to generate and share unique coupon codes. Upviral Appsumo
You may customize the discount rate, as well as set a series of actions for the coupon to be released whenever your followers reach a certain milestone or goal, such as sharing a link to your online store among their circle of friends. The coupon delivery system is just one of the numerous functions featured in UpViral’s scaleable rewards system, where you can customize freely according to your business needs.
Analytic User Tracking
Tracking pixel traffic is just as important when it comes to organizing a marketing campaign that succeeds. UpViral allows you to integrate with plenty of third-party services that do exactly that – all without limits! You can connect quickly to Google Analytics, Facebook Pixel and other services to add as many tracking scripts you need, including lead captures and social sharing for greater leverage.
E-mail Automation, CRMs, and Autoresponders
In the case of automated e-mail marketing, UpViral provides you with enough essential tools that you can use freely. You can create and send e mails about your business or brand that are timed or triggered based on the actions of your customers.
Let’s take an example to show how e-mail automation works. One of your customers clicks on a link that leads to a coupon code for your online store. Then, they are redirected to a page stating that to gain access to the coupon code, they will need to type in their e-mail address first. Once they accomplish the task, the user receives a notification that the e-mail message containing the coupon code has automatically been sent to their inbox.
Automation aside, UpViral also allows integrations with third-party autoresponders and customer relationship managers (CRMs). Referral codes can be included in your e mails. These can be used to convert your mailing lists into useful lead sources. These codes are just as effective as pixel monitoring when it comes to checking the user’s behaviour.
Split A/B Testing
Split testing, as we mentioned in the article earlier, is a great way to determine which version of your campaign collateral has the best potential. Digital marketers who are experienced in digital marketing use split testing (or A/B testing) to identify the areas that need to be improved. It can also be used to determine which version has a higher return on investment (ROI), and converts at a higher rate.
UpViral’s split testing feature lets you experiment and test nearly every element of your brand or product campaign, such as promotional e-mails, thank you pages, landing pages, and many more.
Automatic Fraud Detection and Security
Dealing with scams and fraudulent actions can hurt you and your business in the long run. UpViral offers the right security tools to ensure that your campaign is not harmed by dishonest users. As your campaign slowly reaches the desired level of success, there may be a possibility that suspicious online users may infiltrate and cheat their way out of the system. This could result in a significant loss of leads generated and new customers.
To combat this, UpViral has a Fraud Center program running in the background, where it automatically checks for any questionable user action using cookies and IP tracking, and reports back what else it could find for you to review. It also lets you set up captchas for whenever suspicious activity is detected, and you may also run a blacklist that bars those who are suspected of getting in the way of your campaign. Upviral Appsumo
Although website pop-ups can be annoying, they are a great way to capture quality leads. A few pop-ups can help you get as many customers as possible in a very short time. UpViral’s built-in pop-up builder makes it easy for you to incorporate a wide range of pop-ups into your site.
You don’t need to code anything, no matter how brief it is or whether you are linking to your discount offers. All you have to do is customize, drag and drop where you wish to place a pop-up window. UpViral’s popup editor is quick and easy to access. This is unlike other marketing software that requires you to integrate with third party apps.
Social Campaign Sharing
Part of what makes UpViral so appealing is its ability to fully utilize the power of social media to promote and spread awareness of any brand to a wider audience. Nowadays, social media platforms are seen as a crucial aspect of sharing many different forms of consumable content. These platforms are where many people go online to make new friends, discover new things and get new ideas.
UpViral is aware that social media has so many untapped opportunities. That’s why the platform makes it convenient and easy for you to integrate with tons of social sites and apps such as Facebook, Twitter, Instagram, Pinterest, and even TikTok for better shareability. What’s particularly interesting is that you also get to fully customize however you want your social sharing to look, from the overall appearance down to the number of buttons or links to social media sites.
UpViral, like many other marketing platforms, offers seamless integrations with third-party applications. UpViral supports more than 50 native integrations to a variety of marketing and ecommerce solutions. These include autoresponders, webinar apps, and e-mail marketing tools.
Zapier is a popular automation tool that allows you to integrate with thousands of other apps to speed up your workflow. One thing to note is the built-in Zapier connection. UpViral offers easy-to-use integrations and a customizable API tool, which allows you to connect with many other platforms using just a few lines of code.
To get an idea of how many third-party native integrations that UpViral offers, we’ve collected a list of platforms that we could find according to the marketing software’s website:
- Campaign Monitor
- Campaign Refinery
- Constant Contact
- Ever Webinar
- GetResponse and GetReponse 360
- HTML Form
- Klick Tipp
- Mad Mimi
- Office Auto Pilot
- Sales Autopilot
- SG Autorepondeur
- TPNI Engage
- Webinar JEO
UpViral has three pricing plans. Each plan offers a variety of features that are tailored to different marketing and business needs. The Starter plan is ideal for those who are just starting out in marketing and want to learn more about brand and product marketing. It also includes a few tips to increase a business’s return-on-investment (ROI). While the Business tier is UpViral’s best pricing option, it is suited to established businesses and creators who have a large following. If you are an expert in viral marketing, the Premium package will allow you to access all the platform’s features and the most advanced tools. Upviral Appsumo
To get a full gist of what you can get for each pricing plan, we’ve listed down all the details that you may need to know, including the costs and key features. Let’s start with the software’s Starter package!
1. Starter Plan – $79 if paid monthly, $59/month if paid annually
These are the key features of the Starter Plan:
- It lets you run unlimited campaigns, hold unlimited rewards to your subscribers/followers, and organize unlimited contests for better chances of generating leads
- You can earn as many as 10,000 participants or leads.
- You can manage only one brand account with customizable domains and e-mail identities
- You can also use the pop-up editor and page editor as well as pixel tracking.
- Any assistance you require using the platform, you can get e-mail support
- You also have fraud detection tools to let you know if there is any dishonest user activity
While you may get to use a slew of essential marketing functions with this plan, you would not be able to remove any signs of UpViral branding and replace them with your own.
2. Business Plan – $119 if paid monthly, $89/month if paid annually
This plan lets you make use of all the tools found in the Starter plan, plus some other noteworthy features and upgrades, such as:
- Earning up to 25,000 generated leads
- Connect up to three brand accounts with an individual domain and e mail identity
- Split testing using different types of collateral
- Zapier integration as a gateway for thousands of apps and services
- Use the public API tool to create custom integrations
- Utilizing the countdown timer
- Geo-tagging, where you get to restrict access to your content based on location
Additionally, you’re allowed to replace all the branding material from UpViral with your own – it’s a huge upgrade from the Starter plan, which you wouldn’t get to do so otherwise.
3. Premium Plan – $299 if paid monthly, $219/month if paid annually
You can use all features of the previous plans with priority customer support. You also get significant upgrades, such as:
- Having over 100,000 generated leads or participants, and
- Manage up to 10 brands with separate e-mail identities and custom domains
Trial Period and Money-back Policy
Still skeptical about the features and services that UpViral can offer? The marketing software platform has a 14-day trial period that lets you test the waters and see if it’s well-suited for your needs. The trial period may not be free, which can be a disadvantage to some who want to try it out, but for only $1, you get full access to all the features each pricing plan has to offer.
After the trial ends, it’s up to you to decide if you wish to continue or not. UpViral is backed by a money-back guarantee policy that applies on the first 30 days since you’ve started using it. To request a refund, you can submit a support ticket via your dashboard if you are not satisfied with the performance within the allotted time slot. These offers are completely risk-free so you don’t have to be concerned about being taken advantage of. Upviral Appsumo
Both the pros and cons
UpViral is a popular choice for best online marketing solutions. There are also some flaws, just like with other viral marketing platforms. To help guide you in your decision, we’ve listed some notable pros and cons that we could find.
- You get to run an unlimited number of viral campaigns, regardless of which pricing plan you’re subscribed to
- It is easy to organize giveaway and contest campaigns.
- You have many customization options when editing campaign collaterals. These include the drag-and drop page and pop-up builders, as well as the e-mail copy templates.
- Built-in integrations with over 50 external apps, including all the major e-mail marketing services, have never been this convenient
- The connection possibilities are limitless with the Zapier integration, and the public API tool
- When it comes to mobile optimization, UpViral knocks it out of the park
- UpViral makes social sharing easy. You don’t have to code a thing to do it.
- Rest assured that you get a sense of security when it comes to organizing a viral campaign, as UpViral is jam-packed with fraud detection, free SSL certification, and other security tools to keep you away from potential rigging and cheating
- The customer service is elite, plus you get the extra help and resource you need to get your campaigns rolling with its Co-Pilot Show
- There are no built-in CRM tools in UpViral – if you want to get access to it, you would still need to integrate with third-party platforms to make it happen
- Although the customization options are very welcome, there are limited options, particularly in terms of the number of forms available and campaign templates.
- It can be difficult to navigate the interface, especially in certain areas of UpViral’s website like the page builder.
- The learning curve can be quite difficult, but once you understand the UpViral features, it is manageable.
Alternatives to UpViral
You should consider UpViral as a referral marketing tool. You have many other options available that provide similar functions and tools to UpViral. If you feel the platform is not right for you, you can refer to this list anytime to see if there are any better options. Upviral Appsumo
Vyper is a marketing platform that is closely similar to UpViral in nearly every aspect imaginable. The former, like the latter is known for its ability to allow users to run viral sweepstakes or contest campaigns easily. It is also well-known for its ability to handle social media-based campaigns with ease, and its webhook tool which can be equally useful in generating leads.
While Vyper may be as highly acclaimed as UpViral, there are a few notable features that it cannot offer for the time being, such as the open API tool, an easy-to-explore customization interface, campaign sharing, and split testing.
Although UpViral has the most powerful suite of viral marketing tools available, Viral Loops offers additional campaign options. Unlike the former, the latter lets you make use of the ambassadorship program in association with Shopify, as well as built-in integrations with hundreds more third-party applications – twice the number that UpViral has!
It also allows you to create prelaunch campaign to increase momentum and to organize giveaways and contests via Meta’s Messenger app. Although Viral Loops might seem to have more features than UpViral, there are still some issues. For example, the lack of customizations for campaigns and actions, as well as the inconvenient stats that 360-degree analysis provides, it is not as easy as other marketing platforms. Upviral Appsumo
Gleam offers the same high-quality services as UpViral in viral marketing. Gleam is also known as one of today’s best marketing software platforms since its inception in early 2013. We are unable to pinpoint exactly what makes Gleam different from the rest, other than the fact they offer a wide variety of campaigning tools, but we have been able find out that their customer service is outstanding.
We can generally say that the other features are okay. Gleam has many positive aspects, but you should also expect some cons. The customization options for forms are limited, analytics are not as advanced, and the user interface is less friendly than other platforms.
We are now at the end of this review and we can see how UpViral has been successful in launching viral marketing campaigns. There are enough tools to suit both marketing professionals and newbies as well as small businesses and content creators. Though there may be some parts of the platform that may require you to get through a steep learning curve, it remains user-friendly overall.
UpViral knows that certain problems call for drastic measures, and it’s proven to have worked impressively thanks to its suite of optimized and customizable marketing strategies, such as giveaways and contest sweepstakes. It would have been much nicer if more extra forms and templates and built-in CRM tools were added, but so far, the pros surely outweigh the cons.
We highly recommend UpViral for all your business needs.
FAQ Upviral Appsumo
Does UpViral have a free option?
UpViral currently does not offer a free trial or plan. However, you can try out the platform’s 14-day trial which only costs $1.
Does UpViral support multiple languages?
UpViral certainly does. As the online world is wide enough that it encompasses many languages, the platform makes sure you get to run successful campaigns in whatever language you want to aim. The team can speak English, Spanish or Portuguese as well as French, Malay and Korean.
Can I cancel my UpViral account? How can I cancel my UpViral account?
You can cancel your UpViral account or subscription at any time, even as the 30-day money-back policy expires. If you believe the platform no longer serves your business and marketing interests, you may reach out to UpViral’s customer service team by sending an e-mail to email@example.com or issuing a support ticket from your dashboard. Upviral Appsumo
Can I use UpViral for more than one website?
Yes! You have no restrictions when it comes to integrating UpViral services with your websites. The only limit you may have to worry about is the brand!