In this comprehensive review, we’ll be taking a look at UpViral, a popular and highly-recommended viral marketing platform with enough tools to help sustain your footing in the competitive global market.
Before we go ahead, you may be curious to find out what viral marketing is and how it works. If you could observe through your Twitter or Facebook feed, you may find official accounts of well-known brands such as Wendy’s upload a plethora of relatable memes and funny posts. It’s viral marketing at its best, so congratulations!
But that’s only the tip of an iceberg. There are many ways to achieve viral marketing strategies. Other platforms may have a slew of solutions needed for this groundbreaking promotional style, but nearly none can ever compare to what UpViral can offer. If you believe this is what you need, keep reading!
For those of you who prefer a more visual experience, here is a video review from Jeff Aman’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of UpViral.
What is UpViral? Upviral Vs Around The Horn
UpViral is a cloud-based referral marketing software that lets you launch viral marketing campaigns with the best results possible, meaning better conversion rates and viral traffic. You can create viral campaigns on a variety of social media platforms, including Twitter and Facebook. It also allows you to upload videos to YouTube and TikTok. You can also run effective e-mail marketing campaigns with a set of optimized tools that UpViral happily provides.
What else can you do with this one-of-a-kind marketing platform? UpViral allows you to:
- To further engage your customer base, organize giveaways and contests
- Run split A/B tests to see which element of the campaign sticks well with audiences,
- Make landing pages that are attractive and publish them.
- Keep track of analytic updates so you can see which campaigns are achieving great results.
- Customize and schedule your campaigns at the right time,
- Manage up to 10 campaign brands in one dashboard, and
- Automated e-mails can be set up based on user actions. Your promotional e mails will be sent to every potential customer who interacts with your campaign.
Why Should You Try It?
If you are a blogger, influencer, or content creator, there’s a possibility that you may not be equipped with all the detailed knowledge about how to sustain your growth through traffic leading towards sales. You don’t need to have taken tons of tutorials on it or studied business in college. The best thing is to call or hire someone who has experience in creating followers and sales. Upviral Vs Around The Horn
UpViral is an excellent solution that you should consider if you are looking to grow your social following, viral traffic and expand your brand’s awareness beyond your existing customer base. You will have access to tons of useful tools to help you achieve your goals. It has excellent marketing capabilities and enough resources to launch your product or service in a memorable way. This is a game-changer according to many users.
Formulating viral campaigns using UpViral has been guaranteed to create better and faster results, unlike traditional methods that often have a much slower turnout. It’s important to remember that UpViral is not a quick fix for all your marketing problems, but a long-term strategy that will help you maintain your momentum. UpViral believes that communicating with your audience is as important as managing your brand. Fortunately, you have enough resources to do it all!
Who Should Use UpViral?
UpViral is not only for content creators or influencers who have a large following on social media and other content-sharing platforms. It can also be utilized by any functioning business or firm, whether they’re big or small! We’ve put together a list of people who can use this service to help you decide if it is right for you.
- Digital marketing specialists and agencies
- Physical businesses include department stores, essential service providers, and restaurants.
- E-commerce websites and storefronts
- Small-scale solo businesses, from arts and crafts to podcasts
- SaaS businesses and many other!
How to Use upViral
First, create an UpViral Account to get things started. After that, you’ll be redirected back to the dashboard. Here you can create your first campaign. The platform lets you choose between any of the three campaign types: giveaways (Viral Rewards), contests (Viral Sweepstakes), and generic campaigns (Viral Waitlists).
Viral Rewards is a way to reward customers with bonuses after they achieve certain goals. It is a proven way to get leads. Viral Sweepstakes, on the other hand, provide you with the opportunity to generate contests for your subscribers to partake in. The collective primary premise of contests and giveaways is to spread awareness of your brand to anyone other than your audience base – they are considered forms of what specialists call referral marketing, better known as “word-of-mouth marketing.”
UpViral allows you to market your brand to potential customers in other ways than giveaways and contests. Viral Waitlist is designed to build and maintain a large following for your products’ launch. With this feature, you can integrate with tons of different content-sharing and social media sites, such as YouTube, Facebook, and Instagram. UpViral will track all interactions between the platforms once they are connected. Upviral Vs Around The Horn
- Follow your pages/accounts or subscribe to them;
- Liking and reacting to any of your posts;
- You can share, repost, or retweet your content so that others can see it.
- Commenting and tag your friends in your shared post.
You may even connect UpViral’s services to your blog and/or e-commerce store, on top of making use of remarkable e-mail marketing tools! You also have the freedom to personalize your sales funnel with hundreds of pre-designed templates. You may modify the color and layout designs, change into different fonts, edit the text, and even incorporate your branding for an added personal touch.
Now that we’ve covered the gist of what you could essentially do with UpViral, let’s take a closer look at all the key features it has to offer.
Referral Link System
UpViral’s unique referral link system is what makes it stand out. It rewards subscribers and followers who share your content with their help. You can set the goals and accomplishments that subscribers need to reach certain points. This allows you to give great gifts or rewards to them. You even get full access to edit whatever you please from your account dashboard.
The more actions or goals your subscribers achieve, the more points they’re rewarded, and the more you have the chance to acquire as many leads as you desire! UpViral knows how important it is for you to get twice as many leads when it comes to sharing your platform online. Its unique referral system has been highly praised by users who have used it to promote brands.
Reward System and Coupon Delivery
Coupons are seen not just as a way to keep your customers satisfied and subscribed to your content, but also as something that attracts new ones to interact with whatever you offer. UpViral understands the importance of coupons in marketing campaigns. It offers users a coupon delivery service that allows them to generate and share unique coupon codes. Upviral Vs Around The Horn
You may customize the discount rate, as well as set a series of actions for the coupon to be released whenever your followers reach a certain milestone or goal, such as sharing a link to your online store among their circle of friends. The coupon delivery system is just one of the numerous functions featured in UpViral’s scaleable rewards system, where you can customize freely according to your business needs.
Analytic User Tracking
When it comes to organizing a successful marketing campaign, tracking pixel traffic is as important as generating solid leads. UpViral makes it easy to connect with many third-party services, all of which can do the same thing – and without limitations! With quick connections to Google Analytics, Facebook Pixel, and more, you can add as many tracking scripts as you want, from lead captures to social sharing, for better leverage.
E-mail automation, CRMs and Autoresponders
In the case of automated e-mail marketing, UpViral provides you with enough essential tools that you can use freely. This combination of functions lets you create and send e-mails related to your brand or business, which are then timed or triggered by the actions of your consumers.
Let’s take an example to show how e-mail automation works. One of your customers clicks on a link that leads to a coupon code for your online store. They are then redirected to a page that informs them that they must enter their e-mail address to get the coupon code. After completing the task, they receive a notification that an e-mail message with the coupon code has been sent to them.
UpViral allows integration with third-party autoresponders, customer relationship managers (CRMs) and other automation tools. Referral codes can be included in your e mails. These can be used to convert your mailing lists into useful lead sources. They are equally as effective as pixel tracking when it comes to checking on the user’s behavior.
Split A/B Testing
As we’ve mentioned earlier in the article, split testing is proven to be a very helpful way of examining which version of your campaign collateral has much better potential than the other. Split testing, or A/B testing, has been used perpetually by seasoned digital marketers as they get to determine the improvements needed to be fixed in terms of design and structure. It’s also utilized to pinpoint which of the two versions produces a better return on investment (ROI) as well as higher conversion rates.
Split testing with UpViral allows you to test and experiment with almost every aspect of your brand and product campaign such as thank you pages and landing pages, promotional e-mails and thank you pages.
Automated Fraud Detection and Security
Scammers and fraudulent activities can be costly for your business. UpViral offers the right security tools to ensure that your campaign is not harmed by dishonest users. As your campaign slowly reaches the desired level of success, there may be a possibility that suspicious online users may infiltrate and cheat their way out of the system. This may lead to a substantial loss of generated leads and potential new customers.
To combat this, UpViral has a Fraud Center program running in the background, where it automatically checks for any questionable user action using cookies and IP tracking, and reports back what else it could find for you to review. You can also set up captchas to detect suspicious activity, and you can also create a blacklist to block those suspected of interfering with your campaign. Upviral Vs Around The Horn
Website pop-ups may be quite an annoying inconvenience, but from a business perspective, it does make sense as it’s seen as one way of capturing quality leads. If you want to get as many new customers as you wish in a short amount of time, having a few pop-ups may entice them enough to explore your products or services even further. UpViral’s pop-up creator makes it easy to integrate a variety of pop-ups onto your website.
You don’t need to code anything, no matter how brief it is or whether you are linking to your discount offers. All you have to do is customize, drag and drop where you wish to place a pop-up window. While other marketing software services require you to integrate with third-party apps just to gain access to this feature, UpViral’s pop-up editor can be quickly accessed within the confines of the platform.
Social Campaign Sharing
UpViral’s ability to use social media to spread awareness and promote brands to a wider audience is part of what makes it so attractive. Nowadays, social media platforms are seen as a crucial aspect of sharing many different forms of consumable content. These platforms are where many people go online to make new friends, discover new things and get new ideas.
UpViral knows there is so much untapped potential from social media alone. That’s why the platform makes it convenient and easy for you to integrate with tons of social sites and apps such as Facebook, Twitter, Instagram, Pinterest, and even TikTok for better shareability. What’s particularly interesting is that you also get to fully customize however you want your social sharing to look, from the overall appearance down to the number of buttons or links to social media sites.
Many marketing platforms offer seamless integrations with external applications, and UpViral is no exception. The software supports over 50 native integrations with a wide range of marketing, e-commerce, and automation-related solutions, such as e-mail marketing tools, autoresponders, and even webinar apps.
Zapier is a popular automation tool that allows you to integrate with thousands of other apps to speed up your workflow. One thing to note is the built-in Zapier connection. UpViral offers easy-to-use integrations and a customizable API tool, which allows you to connect with many other platforms using just a few lines of code.
To get an idea of how many third-party native integrations that UpViral offers, we’ve collected a list of platforms that we could find according to the marketing software’s website:
- Campaign Monitor
- Campaign Refinery
- Constant Contact
- Ever Webinar
- GetResponse360 and GetReponse 360
- HTML Form
- Klick Tipp
- Mad Mimi
- Office Auto Pilot
- Sales Autopilot
- SG Autorepondeur
- TPNI Engage
- Webinar JEO
UpViral offers three pricing plans, each having a wide scope of offered features tailored for different business and marketing needs. The Starter plan is ideal for those who are just starting out in marketing and want to learn more about brand and product marketing. It also includes a few tips to increase a business’s return-on-investment (ROI). While the Business tier is UpViral’s best pricing option, it is suited to established businesses and creators who have a large following. If you are an expert in viral marketing, the Premium package will allow you to access all the platform’s features and the most advanced tools. Upviral Vs Around The Horn
We’ve listed all details about each pricing plan so you have a complete picture of the features and costs. Let’s start with the software’s Starter package!
1. Starter Plan $79 per month if paid monthly; $59/month if annually
The key features the Starter plan offers:
- It lets you run unlimited campaigns, hold unlimited rewards to your subscribers/followers, and organize unlimited contests for better chances of generating leads
- You can earn as many as 10,000 participants or leads.
- It lets you manage one brand account, complete with a customizable domain and e-mail identity
- It allows you to use other essential features, such as the easy-to-use pop-up builder and page editor, as well as pixel tracking
- Any assistance you require using the platform, you can get e-mail support
- Fraud detection tools are available to alert you if any user is dishonest.
Although you might be able use some of the essential marketing functions of this plan, you cannot remove any UpViral branding or replace it with your own.
2. Business Plan – $119 if paid monthly, $89/month if paid annually
This plan lets you make use of all the tools found in the Starter plan, plus some other noteworthy features and upgrades, such as:
- Earn up to 25,000 leads
- Connecting with up to three brand accounts, each with a custom domain and e-mail identity
- Split testing using different types of collateral
- Integration with Zapier as a gateway to thousands more apps and services
- Use the public API tool to create custom integrations
- Use the countdown timer
- Geo-tagging allows you to limit access to your content based upon where it is located.
You can also replace the UpViral branding material with your own. This is a major upgrade to the Starter plan.
3. Premium Plan – $299 if paid monthly, $219/month if paid annually
This high-end tier allows you to use and explore all the existing features from the two previous plans, with the welcome addition of priority customer support. You also get significant upgrades, such as:
- Over 100,000 participants or leads generated.
- Manage up to 10 brands with separate e-mail identities and custom domains
Trial Period and Money Back Policy
Are you still skeptical about the services and features that UpViral offers? The marketing software platform has a 14-day trial period that lets you test the waters and see if it’s well-suited for your needs. Although the trial period is not free for those who wish to test it, they can get access to all features in each pricing plan for $1.
After the trial ends, it’s up to you to decide if you wish to continue or not. UpViral is backed by a money-back guarantee policy that applies on the first 30 days since you’ve started using it. To request a refund, you can submit a support ticket via your dashboard if you are not satisfied with the performance within the allotted time slot. These offers are completely risk-free so you don’t have to be concerned about being taken advantage of. Upviral Vs Around The Horn
Pros and Cons
UpViral may be known for being a contender for the best marketing solution online. There are also some flaws, just like with other viral marketing platforms. To help guide you in your decision, we’ve listed some notable pros and cons that we could find.
- You get to run an unlimited number of viral campaigns, regardless of which pricing plan you’re subscribed to
- You can organize and hold contest and giveaway campaigns without all the added hassle – nearly everything has been streamlined to be easy to use
- There is a wide range of customization possibilities that you get to explore when it comes to editing campaign collaterals, from the drag-and-drop page and pop-up builders to the e-mail copy templates
- Integrations with more than 50 apps, including all major e-mail marketing service providers, are now possible.
- The connection possibilities are limitless with the Zapier integration, and the public API tool
- When it comes to mobile optimization, UpViral knocks it out of the park
- UpViral makes social sharing easy. You don’t have to code a thing to do it.
- You can be sure that your viral campaign will be secure because UpViral has fraud detection and SSL certification for free.
- The customer service is elite, plus you get the extra help and resource you need to get your campaigns rolling with its Co-Pilot Show
- UpViral does not have a built-in CRM tool. You will need to integrate third-party platforms if you wish to access it.
- While the customization capabilities are welcoming, the options are quite limited, especially regarding the range of form choices and campaign templates
- It can be difficult to navigate the interface, especially in certain areas of UpViral’s website like the page builder.
- The learning curve can be quite difficult, but once you understand the UpViral features, it is manageable.
Alternatives to UpViral
You should consider UpViral as a referral marketing tool. You have many other options available that provide similar functions and tools to UpViral. If you feel the platform is not right for you, you can refer to this list anytime to see if there are any better options. Upviral Vs Around The Horn
Vyper, a marketing platform, is very similar to UpViral in almost every way. The former, like the latter is known for its ability to allow users to run viral sweepstakes or contest campaigns easily. It’s also known for handling social media-based campaigns remarkably well, as well as its webhook tool that’s equally as useful in generating more leads.
Vyper is not as well-respected as UpViral but it does offer some notable features, including an open API tool, easy-to-explore customization interface and campaign sharing.
UpViral may have the upper hand when it comes to having a suite of very useful viral marketing tools, but Viral Loops takes a few steps further in offering users additional campaign possibilities. Unlike the former, the latter lets you make use of the ambassadorship program in association with Shopify, as well as built-in integrations with hundreds more third-party applications – twice the number that UpViral has!
It also allows you to create prelaunch campaign to increase momentum and to organize giveaways and contests via Meta’s Messenger app. Although Viral Loops might seem to have more features than UpViral, there are still some issues. For example, the lack of customizations for campaigns and actions, as well as the inconvenient stats that 360-degree analysis provides, it is not as easy as other marketing platforms. Upviral Vs Around The Horn
Gleam offers the same high-quality services as UpViral in viral marketing. It’s also renowned as one of the best marketing software platforms today since its establishment in early 2013. We are unable to pinpoint exactly what makes Gleam different from the rest, other than the fact they offer a wide variety of campaigning tools, but we have been able find out that their customer service is outstanding.
We can generally say that the other features are okay. However, while there are plenty of pros to what Gleam offers, expect to have a few cons as well: the customization options are lacking, especially when it comes to forms, the analytics are too basic, and the user experience is not as friendly as other software platforms.
As we reach the end of the review, we have seen so far how UpViral has been effective in rolling out viral marketing campaigns. There are enough tools to suit both marketing professionals and newbies as well as small businesses and content creators. Although there are some areas of the platform that require you to learn, they are still very user-friendly.
UpViral knows that certain problems call for drastic measures, and it’s proven to have worked impressively thanks to its suite of optimized and customizable marketing strategies, such as giveaways and contest sweepstakes. It would have been much nicer if more extra forms and templates and built-in CRM tools were added, but so far, the pros surely outweigh the cons.
We highly recommend UpViral for all your business needs.
FAQ Upviral Vs Around The Horn
Is UpViral offering a free service?
UpViral currently does not offer a free trial or plan. However, you can try out the platform’s 14-day trial which only costs $1.
Does UpViral support multiple languages?
UpViral certainly does. The online world is so vast that you can run campaigns in any language you wish. The team can speak English, Spanish or Portuguese as well as French, Malay and Korean.
Can I cancel my UpViral account? How can I cancel my UpViral account?
You can cancel your UpViral account or subscription at any time, even as the 30-day money-back policy expires. You can reach UpViral’s customer support team by sending an email to firstname.lastname@example.org, or issuing support tickets from your dashboard if you feel the platform does not serve your business and marketing needs. Upviral Vs Around The Horn
Can I use UpViral for more than one website?
Yes! You have no restrictions when it comes to integrating UpViral services with your websites. The only limit you may have to worry about is the brand!