In this comprehensive review, we’ll be taking a look at UpViral, a popular and highly-recommended viral marketing platform with enough tools to help sustain your footing in the competitive global market.
Before we go ahead, you may be curious to find out what viral marketing is and how it works. You might be able to see through your Twitter and Facebook feeds that well-known brands like Wendy’s post a lot of funny memes and other relatable posts. It’s viral marketing at its best, so congratulations!
However, that’s just the tip of the iceberg – there are many different ways of achieving viral marketing tactics. While there may be other platforms that offer similar solutions, none of them can match UpViral’s unique promotional style. If you believe this is what you need, keep reading!
For those of you who prefer a more visual experience, here is a video review from Jeff Aman’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of UpViral.
What is UpViral? Upviral Vs Kingsumo Giveaways
UpViral is a cloud-based referral marketing software that lets you launch viral marketing campaigns with the best results possible, meaning better conversion rates and viral traffic. It allows you to create a wide range of viral campaigns, from social media platforms like Facebook and Twitter to video-sharing sites like YouTube and TikTok. UpViral provides a number of tools that make it easy to run effective email marketing campaigns.
This unique marketing platform is just the beginning. What can you do? UpViral allows you to:
- To further engage your customer base, organize giveaways and contests
- Run split A/B tests to see which element of the campaign sticks well with audiences,
- Edit and publish good-looking landing pages,
- Track analytic updates to see if any of your campaigns have produced excellent results,
- Customize and schedule your campaigns at the right time,
- Manage up to 10 campaign brands in one dashboard, and
- Automated e-mails can be set up based on user actions. Your promotional e mails will be sent to every potential customer who interacts with your campaign.
Why should you try it?
If you are a blogger, influencer, or content creator, there’s a possibility that you may not be equipped with all the detailed knowledge about how to sustain your growth through traffic leading towards sales. You don’t need to have taken tons of tutorials on it or studied business in college. The best thing is to call or hire someone who has experience in creating followers and sales. Upviral Vs Kingsumo Giveaways
UpViral is an excellent solution that you should consider if you are looking to grow your social following, viral traffic and expand your brand’s awareness beyond your existing customer base. With it, you will be able to utilize tons of helpful tools needed to reach your goals and aspirations. Aside from having excellent marketing features, it also has enough resources to create outstanding launching events for your new product or service – a game-changer, as most users may say.
Formulating viral campaigns using UpViral has been guaranteed to create better and faster results, unlike traditional methods that often have a much slower turnout. It’s important to remember that UpViral is not a quick fix for all your marketing problems, but a long-term strategy that will help you maintain your momentum. UpViral believes that communicating with your audience is as important as managing your brand. Fortunately, you have enough resources to do it all!
Who should use upViral?
UpViral is not only for content creators or influencers who have a large following on social media and other content-sharing platforms. It can also be utilized by any functioning business or firm, whether they’re big or small! To find out if this service suits your needs, we’ve jotted down a list of who else can use it – here are the following:
- Digital marketing specialists and agencies
- Physical businesses include department stores, essential service providers, and restaurants.
- E-commerce sites and storefronts
- Small-scale solo businesses, from arts and crafts to podcasts
- SaaS business firms and many more!
How to Use upViral
First, create an UpViral Account to get things started. After that, you’ll be redirected back to the dashboard. Here you can create your first campaign. You can choose from three types of campaign: giveaways (Viral Rewards), sweepstakes (Viral Sweepstakes), or generic campaigns (Viral Waitlists).
Viral Rewards is a way to reward customers with bonuses after they achieve certain goals. It is a proven way to get leads. Viral Sweepstakes, on the other hand, provide you with the opportunity to generate contests for your subscribers to partake in. The collective primary premise of contests and giveaways is to spread awareness of your brand to anyone other than your audience base – they are considered forms of what specialists call referral marketing, better known as “word-of-mouth marketing.”
Giveaways and contests aside, UpViral also allows you to create other forms of marketing your brand to potential visitors. Viral Waitlist is designed to build and maintain a large following for your products’ launch. With this feature, you can integrate with tons of different content-sharing and social media sites, such as YouTube, Facebook, and Instagram. UpViral will track all interactions between the platforms once they are connected. Upviral Vs Kingsumo Giveaways
- Following or subscribing to your pages/accounts;
- Liking and reacting to any of your posts;
- Sharing, reposting, or retweeting your content for anyone else to see; and
- Commenting and tagging your friends below your shared post.
UpViral services can be connected to your blog or e-commerce site. You also have access to amazing e-mail marketing tools. In addition, you have the liberty and convenience to customize your sales funnel blueprint with hundreds of optimized templates to pick from. You may modify the color and layout designs, change into different fonts, edit the text, and even incorporate your branding for an added personal touch.
Now that we’ve covered the gist of what you could essentially do with UpViral, let’s take a closer look at all the key features it has to offer.
Referral Link System
UpViral’s unique referral link system is what makes it stand out. It rewards subscribers and followers who share your content with their help. It is a points-based system – you get to customize how many goals or accomplishments they may need to achieve certain points, thus resulting in great rewards or gifts on the subscriber’s end. Your account dashboard gives you full control to make any changes that you wish.
Your subscribers will earn more points if they achieve more actions and goals. This will increase your chances of acquiring as many leads as possible. UpViral knows how important it is for you to get twice as many leads when it comes to sharing your platform online. Its unique referral system has been highly praised by users who have used it to promote brands.
Reward System and Coupon Delivery
Coupons are seen not just as a way to keep your customers satisfied and subscribed to your content, but also as something that attracts new ones to interact with whatever you offer. UpViral understands the importance of coupons in marketing campaigns. It offers users a coupon delivery service that allows them to generate and share unique coupon codes. Upviral Vs Kingsumo Giveaways
You can customize the discount rate and set up a series or actions to release the coupon when your followers reach a milestone. For example, sharing a link from your online store with their friends. The coupon delivery system is just one of the numerous functions featured in UpViral’s scaleable rewards system, where you can customize freely according to your business needs.
Analytic User Tracking
Tracking pixel traffic is just as important when it comes to organizing a marketing campaign that succeeds. UpViral allows you to integrate with plenty of third-party services that do exactly that – all without limits! You can connect quickly to Google Analytics, Facebook Pixel and other services to add as many tracking scripts you need, including lead captures and social sharing for greater leverage.
E-mail Automation, CRMs, and Autoresponders
In the case of automated e-mail marketing, UpViral provides you with enough essential tools that you can use freely. This combination of functions lets you create and send e-mails related to your brand or business, which are then timed or triggered by the actions of your consumers.
To understand how e-mail automation works, let’s show you an example: one of your users clicks or taps a link to a discount coupon on your online store. Then, they are redirected to a page stating that to gain access to the coupon code, they will need to type in their e-mail address first. Once they accomplish the task, the user receives a notification that the e-mail message containing the coupon code has automatically been sent to their inbox.
Automation aside, UpViral also allows integrations with third-party autoresponders and customer relationship managers (CRMs). Referral codes can be included in your e mails. These can be used to convert your mailing lists into useful lead sources. They are equally as effective as pixel tracking when it comes to checking on the user’s behavior.
Split A/B Testing
Split testing, as we mentioned in the article earlier, is a great way to determine which version of your campaign collateral has the best potential. Split testing, or A/B testing, has been used perpetually by seasoned digital marketers as they get to determine the improvements needed to be fixed in terms of design and structure. It’s also utilized to pinpoint which of the two versions produces a better return on investment (ROI) as well as higher conversion rates.
UpViral’s split testing feature lets you experiment and test nearly every element of your brand or product campaign, such as promotional e-mails, thank you pages, landing pages, and many more.
Automated Fraud Detection and Security
Scammers and fraudulent activities can be costly for your business. UpViral offers the right security tools to ensure that your campaign is not harmed by dishonest users. There is a chance that some suspicious online users might infiltrate your campaign and attempt to cheat the system as it reaches its desired success level. This could result in a significant loss of leads generated and new customers.
UpViral runs a Fraud Center program in the background. This checks for suspicious user actions using cookies or IP tracking and then reports back to you what it found. It also lets you set up captchas for whenever suspicious activity is detected, and you may also run a blacklist that bars those who are suspected of getting in the way of your campaign. Upviral Vs Kingsumo Giveaways
Although website pop-ups can be annoying, they are a great way to capture quality leads. If you want to get as many new customers as you wish in a short amount of time, having a few pop-ups may entice them enough to explore your products or services even further. UpViral’s built-in pop-up builder makes it easy for you to incorporate a wide range of pop-ups into your site.
You don’t need to code anything, no matter how brief it is or whether you are linking to your discount offers. All you have to do is customize, drag and drop where you wish to place a pop-up window. While other marketing software services require you to integrate with third-party apps just to gain access to this feature, UpViral’s pop-up editor can be quickly accessed within the confines of the platform.
Social Campaign Sharing
UpViral’s ability to use social media to spread awareness and promote brands to a wider audience is part of what makes it so attractive. Nowadays, social media platforms are seen as a crucial aspect of sharing many different forms of consumable content. They are also where a lot of people tend to go online for a variety of purposes – to forge new friendships, explore new things, and gain new ideas.
UpViral knows there is so much untapped potential from social media alone. That’s why the platform makes it convenient and easy for you to integrate with tons of social sites and apps such as Facebook, Twitter, Instagram, Pinterest, and even TikTok for better shareability. What’s particularly interesting is that you also get to fully customize however you want your social sharing to look, from the overall appearance down to the number of buttons or links to social media sites.
UpViral, like many other marketing platforms, offers seamless integrations with third-party applications. The software supports over 50 native integrations with a wide range of marketing, e-commerce, and automation-related solutions, such as e-mail marketing tools, autoresponders, and even webinar apps.
Zapier is a popular automation tool that allows you to integrate with thousands of other apps to speed up your workflow. One thing to note is the built-in Zapier connection. UpViral offers easy-to-use integrations and a customizable API tool, which allows you to connect with many other platforms using just a few lines of code.
To get an idea of how many third-party native integrations that UpViral offers, we’ve collected a list of platforms that we could find according to the marketing software’s website:
- Campaign Monitor
- Campaign Refinery
- Constant Contact
- Ever Webinar
- GetResponse360 and GetReponse 360
- HTML Form
- Klick Tipp
- Mad Mimi
- Office Auto Pilot
- Sales Autopilot
- SG Autorepondeur
- TPNI Engage
- Webinar JEO
UpViral offers three pricing plans, each having a wide scope of offered features tailored for different business and marketing needs. Its Starter plan is highly suitable for beginners who want to gain an understanding of how brand or product marketing works, as well as a couple of effective ways to improve a business’s return on investment (ROI), while the Business tier, on the other hand, is UpViral’s most recommended pricing offer suited for seasoned businesses and creators with a sizeable following. If you are an expert in viral marketing, the Premium package will allow you to access all the platform’s features and the most advanced tools. Upviral Vs Kingsumo Giveaways
To get a full gist of what you can get for each pricing plan, we’ve listed down all the details that you may need to know, including the costs and key features. Let’s begin with the software’s starter package!
1. Starter Plan $79 per month if paid monthly; $59/month if annually
The key features the Starter plan offers:
- It lets you run unlimited campaigns, hold unlimited rewards to your subscribers/followers, and organize unlimited contests for better chances of generating leads
- You can earn as many as 10,000 participants or leads.
- You can manage only one brand account with customizable domains and e-mail identities
- It allows you to use other essential features, such as the easy-to-use pop-up builder and page editor, as well as pixel tracking
- Any assistance you require using the platform, you can get e-mail support
- Fraud detection tools are available to alert you if any user is dishonest.
While you may get to use a slew of essential marketing functions with this plan, you would not be able to remove any signs of UpViral branding and replace them with your own.
2. Business Plan – $119 monthly, $89 per month if paid annually
You can use all the tools in the Starter plan and other notable features and upgrades such as:
- Earn up to 25,000 leads
- Connect up to three brand accounts with an individual domain and e mail identity
- Split testing using different types of collateral
- Zapier integration as a gateway for thousands of apps and services
- Using the public API tool for customized integrations
- Use the countdown timer
- Geo-tagging allows you to limit access to your content based upon where it is located.
You can also replace the UpViral branding material with your own. This is a major upgrade to the Starter plan.
3. Premium Plan – $299 monthly if paid monthly or $219 per month if annually
This high-end tier allows you to use and explore all the existing features from the two previous plans, with the welcome addition of priority customer support. You also get significant upgrades, such as:
- Having over 100,000 generated leads or participants, and
- Manage up to 10 brands with separate e-mail identities and custom domains
Trial Period and Money-back Policy
Still skeptical about the features and services that UpViral can offer? You can test it out for 14 days to see if it is right for you. The trial period may not be free, which can be a disadvantage to some who want to try it out, but for only $1, you get full access to all the features each pricing plan has to offer.
After the trial ends, it’s up to you to decide if you wish to continue or not. UpViral is backed by a money-back guarantee policy that applies on the first 30 days since you’ve started using it. To request a refund, you can submit a support ticket via your dashboard if you are not satisfied with the performance within the allotted time slot. Both these offers are risk-free, so there’s no need for you to worry about getting taken advantage of! Upviral Vs Kingsumo Giveaways
Both the pros and cons
UpViral may be known for being a contender for the best marketing solution online. But, as with all other viral marketing platforms, there are a few shortcomings as well. To help guide you in your decision, we’ve listed some notable pros and cons that we could find.
- No matter what pricing plan you subscribe to, you can run unlimited viral campaigns
- You can organize and hold contest and giveaway campaigns without all the added hassle – nearly everything has been streamlined to be easy to use
- There is a wide range of customization possibilities that you get to explore when it comes to editing campaign collaterals, from the drag-and-drop page and pop-up builders to the e-mail copy templates
- Integrations with more than 50 apps, including all major e-mail marketing service providers, are now possible.
- With the addition of the Zapier integration and the public API tool, the connection possibilities are endless
- When it comes to mobile optimization, UpViral knocks it out of the park
- Social sharing management with UpViral is so simple that you wouldn’t need to jump through hoops with coding to get everything right
- Rest assured that you get a sense of security when it comes to organizing a viral campaign, as UpViral is jam-packed with fraud detection, free SSL certification, and other security tools to keep you away from potential rigging and cheating
- Excellent customer service. Plus, you can get additional help and resources to get your campaigns moving with the Co-Pilot show.
- There are no built-in CRM tools in UpViral – if you want to get access to it, you would still need to integrate with third-party platforms to make it happen
- While the customization capabilities are welcoming, the options are quite limited, especially regarding the range of form choices and campaign templates
- It can be difficult to navigate the interface, especially in certain areas of UpViral’s website like the page builder.
- In the same light, the learning curve is quite challenging, but it’s manageable once you get a hold of what to do with the features UpViral offers
Alternatives to UpViral
UpViral isn’t the only referral marketing software you should think about. There are plenty of alternative options that offer handy functions and tools that are of the same level as UpViral, so if you believe the platform may not suit you in any possible way, you may refer to this list anytime and see which else fits you better. Upviral Vs Kingsumo Giveaways
Vyper, a marketing platform, is very similar to UpViral in almost every way. The former, like the latter is known for its ability to allow users to run viral sweepstakes or contest campaigns easily. It’s also known for handling social media-based campaigns remarkably well, as well as its webhook tool that’s equally as useful in generating more leads.
Vyper is not as well-respected as UpViral but it does offer some notable features, including an open API tool, easy-to-explore customization interface and campaign sharing.
Although UpViral has the most powerful suite of viral marketing tools available, Viral Loops offers additional campaign options. The latter, unlike the former, allows you to make use of the Ambassadorship Program in association with Shopify as well as built-in integrations for hundreds more third-party apps – twice as many as UpViral!
Additionally, it allows you to create prelaunch campaigns to bring in more momentum and organize contests and giveaways on Meta’s Messenger app. Viral Loops may appear to be light years ahead of UpViral in terms of features, but, as with all other marketing platforms, we shouldn’t overlook its inconvenient shortcomings, such as the severe lack of campaign customizations and actions as well as the 360-degree analytic stats. Upviral Vs Kingsumo Giveaways
Gleam has the same level of high-caliber services that UpViral has in terms of viral marketing. Gleam is also known as one of today’s best marketing software platforms since its inception in early 2013. We are unable to pinpoint exactly what makes Gleam different from the rest, other than the fact they offer a wide variety of campaigning tools, but we have been able find out that their customer service is outstanding.
In regards to its other features, we can say that they’re generally okay, to say the least. Gleam has many positive aspects, but you should also expect some cons. The customization options for forms are limited, analytics are not as advanced, and the user interface is less friendly than other platforms.
We are now at the end of this review and we can see how UpViral has been successful in launching viral marketing campaigns. It has enough tools that are suitable for not just marketing experts but also newbies, small businesses, and content creators. Though there may be some parts of the platform that may require you to get through a steep learning curve, it remains user-friendly overall.
UpViral understands that some problems require drastic measures. It has proven to be a success because of its optimized and customizable marketing strategies such as giveaways or sweepstakes. Although it would have been nice to have more forms, templates, and CRM tools built in, the pros far outweigh any cons.
We highly recommend UpViral for all your business needs.
FAQ Upviral Vs Kingsumo Giveaways
Is UpViral offering a free service?
There is currently no free trial or plan offered by UpViral as of this writing. You can however try the platform’s free 14-day trial, which costs only $1
Does UpViral support multiple languages?
UpViral surely does! As the online world is wide enough that it encompasses many languages, the platform makes sure you get to run successful campaigns in whatever language you want to aim. English, Spanish, Portuguese, French, Malay, Korean, or Chinese – you name it, the team has it.
Can I cancel my UpViral account? How can I cancel my UpViral account?
You can cancel your UpViral account or subscription at any time, even as the 30-day money-back policy expires. You can reach UpViral’s customer support team by sending an email to firstname.lastname@example.org, or issuing support tickets from your dashboard if you feel the platform does not serve your business and marketing needs. Upviral Vs Kingsumo Giveaways
Can I use UpViral for more than one website?
Yes! There is no limit when it comes to integrating UpViral’s services with any of your websites. Only thing you should be concerned about is your brand.