Upviral Vs Over The Rainbow

upviral-review

In this comprehensive review, we’ll be taking a look at UpViral, a popular and highly-recommended viral marketing platform with enough tools to help sustain your footing in the competitive global market. 

You might be interested in learning more about viral marketing and how it works. If you could observe through your Twitter or Facebook feed, you may find official accounts of well-known brands such as Wendy’s upload a plethora of relatable memes and funny posts. If you see it as an example of viral marketing, then congratulations!

But that’s only the tip of an iceberg. There are many ways to achieve viral marketing strategies. Other platforms may have a slew of solutions needed for this groundbreaking promotional style, but nearly none can ever compare to what UpViral can offer. Keep reading if you think this could be what you need to promote your business!

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For those of you who prefer a more visual experience, here is a video review from Jeff Aman’s YouTube channel. To get a comprehensive overview of UpViral, you may still want to check out our article below.

What is UpViral? Upviral Vs Over The Rainbow

UpViral is a cloud-based referral marketing software that lets you launch viral marketing campaigns with the best results possible, meaning better conversion rates and viral traffic. It allows you to create a wide range of viral campaigns, from social media platforms like Facebook and Twitter to video-sharing sites like YouTube and TikTok. UpViral provides a number of tools that make it easy to run effective email marketing campaigns.

This unique marketing platform is just the beginning. What can you do? UpViral allows you to:

  • Organize giveaways and contests to further engage your consumer base,
  • Split A/B testing is a good way to determine which part of the campaign resonates with audiences.
  • Edit and publish good-looking landing pages,
  • Track analytic updates to see if any of your campaigns have produced excellent results,
  • You can customize and schedule your campaigns to the best time.
  • You can manage up to 10 campaigns brands from one dashboard.
  • Automated e-mails can be set up based on user actions. Your promotional e mails will be sent to every potential customer who interacts with your campaign.

Why Should You Try It?

If you are a blogger, influencer, or content creator, there’s a possibility that you may not be equipped with all the detailed knowledge about how to sustain your growth through traffic leading towards sales. Unless you’ve taken a slew of tutorials about it or majored in business while you were in college, the next best thing you would have to do is call for help from or hire an expert who knows a thing or two about creating a following and generating sales. Upviral Vs Over The Rainbow

UpViral is an excellent solution that you should consider if you are looking to grow your social following, viral traffic and expand your brand’s awareness beyond your existing customer base. You will have access to tons of useful tools to help you achieve your goals. Aside from having excellent marketing features, it also has enough resources to create outstanding launching events for your new product or service – a game-changer, as most users may say.

Formulating viral campaigns using UpViral has been guaranteed to create better and faster results, unlike traditional methods that often have a much slower turnout. However, it’s worth noting that it should not be considered a magic trick that can fix all your marketing woes in an instant, but rather a long-term strategy designed to help you keep up with your momentum. UpViral has always believed that connecting with your audience is just as integral in managing your brand as communicating with them, and, thankfully, it provides you with enough resources to pull it all off!

Who should use upViral?

UpViral is not only for content creators or influencers who have a large following on social media and other content-sharing platforms. Any business, large or small, can use UpViral. We’ve put together a list of people who can use this service to help you decide if it is right for you.

  • Digital marketing specialists and agencies
  • Physical businesses (this may include department stores, essential services, and restaurants)
  • E-commerce websites and storefronts
  • Solo-owned small businesses, from podcasts to arts and crafts
  • SaaS businesses and many other!

How to Use UpViral

To get everything started, the first thing you would need to do is create an UpViral account. Once that’s settled, you will be redirected to the dashboard where you can create your first campaign. You can choose from three types of campaign: giveaways (Viral Rewards), sweepstakes (Viral Sweepstakes), or generic campaigns (Viral Waitlists).

Viral Rewards is a way to reward customers with bonuses after they achieve certain goals. It is a proven way to get leads. Viral Sweepstakes on the other hand give you the chance to create contests for your subscribers. Contests and giveaways are a way to promote your brand to others than your own audience. They can also be used as forms of referral marketing (also known as word-of-mouth marketing).

Upviral Vs Over The Rainbow

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UpViral allows you to market your brand to potential customers in other ways than giveaways and contests. The Viral Waitlist campaign is built to create and maintain a sizable following needed for the launch of any of your new products. With this feature, you can integrate with tons of different content-sharing and social media sites, such as YouTube, Facebook, and Instagram. Once the platforms are linked to one another, UpViral will keep track of all the interactions your followers have made, including: Upviral Vs Over The Rainbow

  • Following or subscribing to your pages/accounts;
  • Like and respond to your posts
  • You can share, repost, or retweet your content so that others can see it.
  • Commenting and tagging your friends below your shared post.

You may even connect UpViral’s services to your blog and/or e-commerce store, on top of making use of remarkable e-mail marketing tools! You also have the freedom to personalize your sales funnel with hundreds of pre-designed templates. You may modify the color and layout designs, change into different fonts, edit the text, and even incorporate your branding for an added personal touch.

Features

We’ve now covered the basics of what UpViral can do, so let’s look into all its key features.

Referral Link System

UpViral’s unique referral link system is what makes it stand out. It rewards subscribers and followers who share your content with their help. It is a points-based system – you get to customize how many goals or accomplishments they may need to achieve certain points, thus resulting in great rewards or gifts on the subscriber’s end. You even get full access to edit whatever you please from your account dashboard.

Your subscribers will earn more points if they achieve more actions and goals. This will increase your chances of acquiring as many leads as possible. UpViral understands how important it can be for you to have twice the number of leads when sharing your platform online. Its unique referral system has been highly praised by users who have used it to promote brands. 

Coupon Delivery and Rewards System

Coupons are seen not just as a way to keep your customers satisfied and subscribed to your content, but also as something that attracts new ones to interact with whatever you offer. UpViral understands the importance of coupons in marketing campaigns. It offers users a coupon delivery service that allows them to generate and share unique coupon codes. Upviral Vs Over The Rainbow

You may customize the discount rate, as well as set a series of actions for the coupon to be released whenever your followers reach a certain milestone or goal, such as sharing a link to your online store among their circle of friends. UpViral’s scaleable reward system allows you to customize the coupon delivery system according to your business requirements.

Analytic User Tracking

When it comes to organizing a successful marketing campaign, tracking pixel traffic is as important as generating solid leads. UpViral allows you to integrate with plenty of third-party services that do exactly that – all without limits! With quick connections to Google Analytics, Facebook Pixel, and more, you can add as many tracking scripts as you want, from lead captures to social sharing, for better leverage.

E-mail Automation, CRMs, and Autoresponders

In the case of automated e-mail marketing, UpViral provides you with enough essential tools that you can use freely. This combination of functions lets you create and send e-mails related to your brand or business, which are then timed or triggered by the actions of your consumers.

Let’s take an example to show how e-mail automation works. One of your customers clicks on a link that leads to a coupon code for your online store. They are then redirected to a page that informs them that they must enter their e-mail address to get the coupon code. Once they accomplish the task, the user receives a notification that the e-mail message containing the coupon code has automatically been sent to their inbox.

Automation aside, UpViral also allows integrations with third-party autoresponders and customer relationship managers (CRMs). You can also send in referral codes in your e-mails – these can be used to turn your growing mailing lists into handy lead sources. They are equally as effective as pixel tracking when it comes to checking on the user’s behavior.

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Split A/B Testing

Split testing, as we mentioned in the article earlier, is a great way to determine which version of your campaign collateral has the best potential. Split testing, or A/B testing, has been used perpetually by seasoned digital marketers as they get to determine the improvements needed to be fixed in terms of design and structure. It can also be used to determine which version has a higher return on investment (ROI), and converts at a higher rate.

Split testing with UpViral allows you to test and experiment with almost every aspect of your brand and product campaign such as thank you pages and landing pages, promotional e-mails and thank you pages.

Automated Fraud Detection and Security

Scammers and fraudulent activities can be costly for your business. UpViral offers the right security tools to ensure that your campaign is not harmed by dishonest users. There is a chance that some suspicious online users might infiltrate your campaign and attempt to cheat the system as it reaches its desired success level. This may lead to a substantial loss of generated leads and potential new customers.

UpViral runs a Fraud Center program in the background. This checks for suspicious user actions using cookies or IP tracking and then reports back to you what it found. It also lets you set up captchas for whenever suspicious activity is detected, and you may also run a blacklist that bars those who are suspected of getting in the way of your campaign. Upviral Vs Over The Rainbow

Pop-up Builder

Although website pop-ups can be annoying, they are a great way to capture quality leads. If you want to get as many new customers as you wish in a short amount of time, having a few pop-ups may entice them enough to explore your products or services even further. UpViral’s built-in pop-up builder makes it easy for you to incorporate a wide range of pop-ups into your site.

You don’t need to code anything, no matter how brief it is or whether you are linking to your discount offers. All you have to do is customize, drag and drop where you wish to place a pop-up window. While other marketing software services require you to integrate with third-party apps just to gain access to this feature, UpViral’s pop-up editor can be quickly accessed within the confines of the platform.

Social Campaign Sharing

UpViral’s ability to use social media to spread awareness and promote brands to a wider audience is part of what makes it so attractive. Social media platforms are a key component of sharing many types of consumable content. These platforms are where many people go online to make new friends, discover new things and get new ideas.

UpViral is aware that social media has so many untapped opportunities. That’s why the platform makes it convenient and easy for you to integrate with tons of social sites and apps such as Facebook, Twitter, Instagram, Pinterest, and even TikTok for better shareability. It’s also possible to customize how your social sharing looks, down to how many buttons and links you use on social media sites.

Integrations

Many marketing platforms offer seamless integrations with external applications, and UpViral is no exception. UpViral supports more than 50 native integrations to a variety of marketing and ecommerce solutions. These include autoresponders, webinar apps, and e-mail marketing tools.

Zapier is a popular automation tool that allows you to integrate with thousands of other apps to speed up your workflow. One thing to note is the built-in Zapier connection. In addition to the easy-access integrations, UpViral also has a customizable API tool that lets you establish connections with lots more external platforms with just a few touches of code.

We’ve compiled a list of platforms we could find that would allow us to get an idea of the number of native integrations UpViral offers.

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  • ActiveCampaign
  • Arpreach
  • Autopilothq
  • Aweber
  • Benchmark
  • BombBomb
  • Campaign Monitor
  • Campaign Refinery
  • ClickFunnels
  • Constant Contact
  • ConvertKit
  • Demio
  • Drip
  • ECX
  • EmailOne
  • Enormail
  • Ever Webinar
  • Feedblitz
  • Flowmatic
  • Fluttermail
  • Genoo
  • GetResponse and GetReponse 360
  • GotoWebinar
  • HTML Form
  • Hubspot
  • iContact
  • Infusionsoft
  • Integrately
  • Intercom
  • Kartra
  • Klaviyo
  • Klick Tipp
  • Mad Mimi
  • Mailchimp
  • MailerLite
  • MailerOne
  • Mailjet
  • MailPlus
  • Mailwizz
  • Make
  • MarketHero
  • Mautic
  • Office Auto Pilot
  • Omnisend
  • Ontraport
  • Platformly
  • Sales Autopilot
  • Salesmanago
  • Sendinblue
  • Sendlane
  • Sendpulse
  • Sendreach
  • Sendy
  • SG Autorepondeur
  • TPNI Engage
  • WebinarJam
  • Webinar JEO
  • Zoho

Pricing

UpViral has three pricing plans. Each plan offers a variety of features that are tailored to different marketing and business needs. Its Starter plan is highly suitable for beginners who want to gain an understanding of how brand or product marketing works, as well as a couple of effective ways to improve a business’s return on investment (ROI), while the Business tier, on the other hand, is UpViral’s most recommended pricing offer suited for seasoned businesses and creators with a sizeable following. If you are an expert in viral marketing, the Premium package will allow you to access all the platform’s features and the most advanced tools. Upviral Vs Over The Rainbow

We’ve listed all details about each pricing plan so you have a complete picture of the features and costs. Let’s start with the software’s Starter package!

1. Starter Plan $79 per month if paid monthly; $59/month if annually

The key features the Starter plan offers:

  • It lets you run unlimited campaigns, hold unlimited rewards to your subscribers/followers, and organize unlimited contests for better chances of generating leads
  • It lets you earn up to 10,000 leads or participants
  • You can manage only one brand account with customizable domains and e-mail identities
  • You can also use the pop-up editor and page editor as well as pixel tracking.
  • You get e-mail support whenever you need any assistance using the platform
  • Fraud detection tools are available to alert you if any user is dishonest.

Although you might be able use some of the essential marketing functions of this plan, you cannot remove any UpViral branding or replace it with your own.

2. Business Plan – $119 if paid monthly, $89/month if paid annually

This plan lets you make use of all the tools found in the Starter plan, plus some other noteworthy features and upgrades, such as:

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  • Earning up to 25,000 generated leads
  • Connecting with up to three brand accounts, each with a custom domain and e-mail identity
  • Split testing using different types of collateral
  • Zapier integration as a gateway for thousands of apps and services
  • Use the public API tool to create custom integrations
  • Utilizing the countdown timer
  • Geo-tagging, where you get to restrict access to your content based on location

Additionally, you’re allowed to replace all the branding material from UpViral with your own – it’s a huge upgrade from the Starter plan, which you wouldn’t get to do so otherwise.

3. Premium Plan – $299 if paid monthly, $219/month if paid annually

This high-end tier allows you to use and explore all the existing features from the two previous plans, with the welcome addition of priority customer support. Other significant upgrades include:

  • Having over 100,000 generated leads or participants, and
  • Manage up to 10 brands with separate e-mail identities and custom domains

Trial Period and Money Back Policy

Are you still skeptical about the services and features that UpViral offers? You can test it out for 14 days to see if it is right for you. Although the trial period is not free for those who wish to test it, they can get access to all features in each pricing plan for $1.

You can decide whether you want to continue the trial or not after the trial ends. UpViral is backed by a money-back guarantee policy that applies on the first 30 days since you’ve started using it. If you’re not in any way satisfied with the performance during the allotted timeslot, you may submit a support ticket from your dashboard to request a refund. Both these offers are risk-free, so there’s no need for you to worry about getting taken advantage of! Upviral Vs Over The Rainbow

Pros and Cons

UpViral may be known for being a contender for the best marketing solution online. There are also some flaws, just like with other viral marketing platforms. To help guide you in your decision, we’ve listed some notable pros and cons that we could find.

The Pros

  • No matter what pricing plan you subscribe to, you can run unlimited viral campaigns
  • You can organize and hold contest and giveaway campaigns without all the added hassle – nearly everything has been streamlined to be easy to use
  • There is a wide range of customization possibilities that you get to explore when it comes to editing campaign collaterals, from the drag-and-drop page and pop-up builders to the e-mail copy templates
  • Integrations with more than 50 apps, including all major e-mail marketing service providers, are now possible.
  • With the addition of the Zapier integration and the public API tool, the connection possibilities are endless
  • UpViral is the best mobile optimization company.
  • UpViral makes social sharing easy. You don’t have to code a thing to do it.
  • You can be sure that your viral campaign will be secure because UpViral has fraud detection and SSL certification for free.
  • Excellent customer service. Plus, you can get additional help and resources to get your campaigns moving with the Co-Pilot show.

The Cons

  • UpViral does not have a built-in CRM tool. You will need to integrate third-party platforms if you wish to access it.
  • Although the customization options are very welcome, there are limited options, particularly in terms of the number of forms available and campaign templates.
  • It can be difficult to navigate the interface, especially in certain areas of UpViral’s website like the page builder.
  • In the same light, the learning curve is quite challenging, but it’s manageable once you get a hold of what to do with the features UpViral offers

Alternatives to UpViral

You should consider UpViral as a referral marketing tool. There are plenty of alternative options that offer handy functions and tools that are of the same level as UpViral, so if you believe the platform may not suit you in any possible way, you may refer to this list anytime and see which else fits you better. Upviral Vs Over The Rainbow

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Vyper

Vyper is a marketing platform that is closely similar to UpViral in nearly every aspect imaginable. The former, like the latter is known for its ability to allow users to run viral sweepstakes or contest campaigns easily. It’s also known for handling social media-based campaigns remarkably well, as well as its webhook tool that’s equally as useful in generating more leads.

While Vyper may be as highly acclaimed as UpViral, there are a few notable features that it cannot offer for the time being, such as the open API tool, an easy-to-explore customization interface, campaign sharing, and split testing.

Viral Loops

UpViral may have the upper hand when it comes to having a suite of very useful viral marketing tools, but Viral Loops takes a few steps further in offering users additional campaign possibilities. The latter, unlike the former, allows you to make use of the Ambassadorship Program in association with Shopify as well as built-in integrations for hundreds more third-party apps – twice as many as UpViral!

It also allows you to create prelaunch campaign to increase momentum and to organize giveaways and contests via Meta’s Messenger app. Viral Loops may appear to be light years ahead of UpViral in terms of features, but, as with all other marketing platforms, we shouldn’t overlook its inconvenient shortcomings, such as the severe lack of campaign customizations and actions as well as the 360-degree analytic stats. Upviral Vs Over The Rainbow

Gleam

Gleam has the same level of high-caliber services that UpViral has in terms of viral marketing. It’s also renowned as one of the best marketing software platforms today since its establishment in early 2013. We are unable to pinpoint exactly what makes Gleam different from the rest, other than the fact they offer a wide variety of campaigning tools, but we have been able find out that their customer service is outstanding.

In regards to its other features, we can say that they’re generally okay, to say the least. However, while there are plenty of pros to what Gleam offers, expect to have a few cons as well: the customization options are lacking, especially when it comes to forms, the analytics are too basic, and the user experience is not as friendly as other software platforms.

Conclusion

We are now at the end of this review and we can see how UpViral has been successful in launching viral marketing campaigns. It has enough tools that are suitable for not just marketing experts but also newbies, small businesses, and content creators. Though there may be some parts of the platform that may require you to get through a steep learning curve, it remains user-friendly overall.

UpViral understands that some problems require drastic measures. It has proven to be a success because of its optimized and customizable marketing strategies such as giveaways or sweepstakes. It would have been much nicer if more extra forms and templates and built-in CRM tools were added, but so far, the pros surely outweigh the cons.

We highly recommend UpViral for all your business needs.

FAQ Upviral Vs Over The Rainbow

Is UpViral offering a free service?

UpViral currently does not offer a free trial or plan. However, you can try out the platform’s 14-day trial which only costs $1.

Does UpViral support multiple languages?

UpViral surely does! As the online world is wide enough that it encompasses many languages, the platform makes sure you get to run successful campaigns in whatever language you want to aim. English, Spanish, Portuguese, French, Malay, Korean, or Chinese – you name it, the team has it.

Can I cancel my UpViral account? If it’s possible, how can I do it?

Your UpViral subscription or account can be cancelled at any time. The 30-day money-back guarantee is not valid. You can reach UpViral’s customer support team by sending an email to support@upviral.com, or issuing support tickets from your dashboard if you feel the platform does not serve your business and marketing needs. Upviral Vs Over The Rainbow

What if I want to use UpViral on more than one site?

Yes! There is no limit when it comes to integrating UpViral’s services with any of your websites. Only thing you should be concerned about is your brand.

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