In this comprehensive review, we’ll be taking a look at UpViral, a popular and highly-recommended viral marketing platform with enough tools to help sustain your footing in the competitive global market.
Before we go ahead, you may be curious to find out what viral marketing is and how it works. You might be able to see through your Twitter and Facebook feeds that well-known brands like Wendy’s post a lot of funny memes and other relatable posts. If you see it as an example of viral marketing, then congratulations!
However, that’s just the tip of the iceberg – there are many different ways of achieving viral marketing tactics. While there may be other platforms that offer similar solutions, none of them can match UpViral’s unique promotional style. Keep reading if you think this could be what you need to promote your business!
For those of you who prefer a more visual experience, here is a video review from Jeff Aman’s YouTube channel. To get a comprehensive overview of UpViral, you may still want to check out our article below.
What is UpViral? Upviral Vs Worth It
UpViral is a cloud-based referral marketing software that lets you launch viral marketing campaigns with the best results possible, meaning better conversion rates and viral traffic. You can create viral campaigns on a variety of social media platforms, including Twitter and Facebook. It also allows you to upload videos to YouTube and TikTok. UpViral provides a number of tools that make it easy to run effective email marketing campaigns.
What else can you do with this one-of-a-kind marketing platform? Aside from social and e-mail campaigns, UpViral also lets you:
- Organize giveaways and contests to further engage your consumer base,
- Split A/B testing is a good way to determine which part of the campaign resonates with audiences.
- Edit and publish good-looking landing pages,
- Track analytic updates to see if any of your campaigns have produced excellent results,
- Customize and schedule your campaigns at the right time,
- Manage up to 10 campaign brands in one dashboard, and
- Automated e-mails can be set up based on user actions. Your promotional e mails will be sent to every potential customer who interacts with your campaign.
Why should you try it?
If you are a blogger, influencer, or content creator, there’s a possibility that you may not be equipped with all the detailed knowledge about how to sustain your growth through traffic leading towards sales. Unless you’ve taken a slew of tutorials about it or majored in business while you were in college, the next best thing you would have to do is call for help from or hire an expert who knows a thing or two about creating a following and generating sales. Upviral Vs Worth It
UpViral is a perfect solution that you can try if you want to increase your social following and viral traffic, as well as broaden the awareness of your brand beyond your current consumer base. With it, you will be able to utilize tons of helpful tools needed to reach your goals and aspirations. It has excellent marketing capabilities and enough resources to launch your product or service in a memorable way. This is a game-changer according to many users.
UpViral is guaranteed to produce better results than traditional methods, which often result in a slower turnout. However, it’s worth noting that it should not be considered a magic trick that can fix all your marketing woes in an instant, but rather a long-term strategy designed to help you keep up with your momentum. UpViral believes that communicating with your audience is as important as managing your brand. Fortunately, you have enough resources to do it all!
Who should use upViral?
UpViral can be used not just by content creators and influencers with a sizeable following on social media and content-sharing platforms. Any business, large or small, can use UpViral. We’ve put together a list of people who can use this service to help you decide if it is right for you.
- Agency and digital marketing experts
- Physical businesses include department stores, essential service providers, and restaurants.
- E-commerce websites and storefronts
- Small-scale solo businesses, from arts and crafts to podcasts
- SaaS business firms and many more!
How to Use upViral
First, create an UpViral Account to get things started. After that, you’ll be redirected back to the dashboard. Here you can create your first campaign. You can choose from three types of campaign: giveaways (Viral Rewards), sweepstakes (Viral Sweepstakes), or generic campaigns (Viral Waitlists).
The Viral Rewards campaign is where you get to reward your customers with bonus items after they accomplish certain goals, and is specially designed as a surefire way to generate leads. Viral Sweepstakes, on the other hand, provide you with the opportunity to generate contests for your subscribers to partake in. Contests and giveaways are a way to promote your brand to others than your own audience. They can also be used as forms of referral marketing (also known as word-of-mouth marketing).
Giveaways and contests aside, UpViral also allows you to create other forms of marketing your brand to potential visitors. Viral Waitlist is designed to build and maintain a large following for your products’ launch. This feature allows you to integrate with a variety of social media and content-sharing sites such as YouTube, Facebook and Instagram. UpViral will track all interactions between the platforms once they are connected. Upviral Vs Worth It
- Following or subscribing to your pages/accounts;
- Liking and reacting to any of your posts;
- Sharing, reposting, or retweeting your content for anyone else to see; and
- Commenting and tag your friends in your shared post.
UpViral services can be connected to your blog or e-commerce site. You also have access to amazing e-mail marketing tools. In addition, you have the liberty and convenience to customize your sales funnel blueprint with hundreds of optimized templates to pick from. You can change the color scheme, modify fonts and add your branding to the template.
Now that we’ve covered the gist of what you could essentially do with UpViral, let’s take a closer look at all the key features it has to offer.
Referral Link System
UpViral’s unique referral link system is what makes it stand out. It rewards subscribers and followers who share your content with their help. It is a points-based system – you get to customize how many goals or accomplishments they may need to achieve certain points, thus resulting in great rewards or gifts on the subscriber’s end. You even get full access to edit whatever you please from your account dashboard.
The more actions or goals your subscribers achieve, the more points they’re rewarded, and the more you have the chance to acquire as many leads as you desire! UpViral understands how important it can be for you to have twice the number of leads when sharing your platform online. Its unique referral system has been highly praised by users who have used it to promote brands.
Reward System and Coupon Delivery
Coupons are seen not just as a way to keep your customers satisfied and subscribed to your content, but also as something that attracts new ones to interact with whatever you offer. UpViral knows how vital coupons are in marketing campaigns, which is why it offers users a coupon delivery system where they can generate and share unique coupon codes with their customer base. Upviral Vs Worth It
You may customize the discount rate, as well as set a series of actions for the coupon to be released whenever your followers reach a certain milestone or goal, such as sharing a link to your online store among their circle of friends. The coupon delivery system is just one of the numerous functions featured in UpViral’s scaleable rewards system, where you can customize freely according to your business needs.
Analytic User Tracking
Tracking pixel traffic is just as important when it comes to organizing a marketing campaign that succeeds. UpViral makes it easy to connect with many third-party services, all of which can do the same thing – and without limitations! You can connect quickly to Google Analytics, Facebook Pixel and other services to add as many tracking scripts you need, including lead captures and social sharing for greater leverage.
E-mail Automation, CRMs, and Autoresponders
UpViral offers enough tools to automate e-mail marketing that you can freely use. This combination of functions lets you create and send e-mails related to your brand or business, which are then timed or triggered by the actions of your consumers.
To understand how e-mail automation works, let’s show you an example: one of your users clicks or taps a link to a discount coupon on your online store. They are then redirected to a page that informs them that they must enter their e-mail address to get the coupon code. After completing the task, they receive a notification that an e-mail message with the coupon code has been sent to them.
UpViral allows integration with third-party autoresponders, customer relationship managers (CRMs) and other automation tools. Referral codes can be included in your e mails. These can be used to convert your mailing lists into useful lead sources. They are equally as effective as pixel tracking when it comes to checking on the user’s behavior.
Split A/B Testing
As we’ve mentioned earlier in the article, split testing is proven to be a very helpful way of examining which version of your campaign collateral has much better potential than the other. Split testing, or A/B testing, has been used perpetually by seasoned digital marketers as they get to determine the improvements needed to be fixed in terms of design and structure. It can also be used to determine which version has a higher return on investment (ROI), and converts at a higher rate.
Split testing with UpViral allows you to test and experiment with almost every aspect of your brand and product campaign such as thank you pages and landing pages, promotional e-mails and thank you pages.
Automated Fraud Detection and Security
Scammers and fraudulent activities can be costly for your business. That’s why UpViral has the right amount of security-related tools to make sure your campaign doesn’t fall victim to dishonest user behavior. There is a chance that some suspicious online users might infiltrate your campaign and attempt to cheat the system as it reaches its desired success level. This could result in a significant loss of leads generated and new customers.
UpViral runs a Fraud Center program in the background. This checks for suspicious user actions using cookies or IP tracking and then reports back to you what it found. You can also set up captchas to detect suspicious activity, and you can also create a blacklist to block those suspected of interfering with your campaign. Upviral Vs Worth It
Website pop-ups may be quite an annoying inconvenience, but from a business perspective, it does make sense as it’s seen as one way of capturing quality leads. If you want to get as many new customers as you wish in a short amount of time, having a few pop-ups may entice them enough to explore your products or services even further. UpViral’s built-in pop-up builder makes it easy for you to incorporate a wide range of pop-ups into your site.
Whether it be a short survey or a link to your discounted offers, you won’t have to overcomplicate yourself with code – all you would need to do is customize, drag, and drop wherever you want to place a mini pop-up window or two. UpViral’s popup editor is quick and easy to access. This is unlike other marketing software that requires you to integrate with third party apps.
Social Campaign Sharing
Part of what makes UpViral so appealing is its ability to fully utilize the power of social media to promote and spread awareness of any brand to a wider audience. Nowadays, social media platforms are seen as a crucial aspect of sharing many different forms of consumable content. They are also where a lot of people tend to go online for a variety of purposes – to forge new friendships, explore new things, and gain new ideas.
UpViral knows there is so much untapped potential from social media alone. That’s why the platform makes it convenient and easy for you to integrate with tons of social sites and apps such as Facebook, Twitter, Instagram, Pinterest, and even TikTok for better shareability. What’s particularly interesting is that you also get to fully customize however you want your social sharing to look, from the overall appearance down to the number of buttons or links to social media sites.
Many marketing platforms offer seamless integrations with external applications, and UpViral is no exception. UpViral supports more than 50 native integrations to a variety of marketing and ecommerce solutions. These include autoresponders, webinar apps, and e-mail marketing tools.
Zapier is a popular automation tool that allows you to integrate with thousands of other apps to speed up your workflow. One thing to note is the built-in Zapier connection. UpViral offers easy-to-use integrations and a customizable API tool, which allows you to connect with many other platforms using just a few lines of code.
We’ve compiled a list of platforms we could find that would allow us to get an idea of the number of native integrations UpViral offers.
- Campaign Monitor
- Campaign Refinery
- Constant Contact
- Ever Webinar
- GetResponse360 and GetReponse 360
- HTML Form
- Klick Tipp
- Mad Mimi
- Office Auto Pilot
- Sales Autopilot
- SG Autorepondeur
- TPNI Engage
- Webinar JEO
UpViral has three pricing plans. Each plan offers a variety of features that are tailored to different marketing and business needs. The Starter plan is ideal for those who are just starting out in marketing and want to learn more about brand and product marketing. It also includes a few tips to increase a business’s return-on-investment (ROI). While the Business tier is UpViral’s best pricing option, it is suited to established businesses and creators who have a large following. If you are an expert in viral marketing, the Premium package will allow you to access all the platform’s features and the most advanced tools. Upviral Vs Worth It
To get a full gist of what you can get for each pricing plan, we’ve listed down all the details that you may need to know, including the costs and key features. Let’s begin with the software’s starter package!
1. Starter Plan $79 per month if paid monthly; $59/month if annually
These are the key features of the Starter Plan:
- It lets you run unlimited campaigns, hold unlimited rewards to your subscribers/followers, and organize unlimited contests for better chances of generating leads
- It lets you earn up to 10,000 leads or participants
- You can manage only one brand account with customizable domains and e-mail identities
- You can also use the pop-up editor and page editor as well as pixel tracking.
- You get e-mail support whenever you need any assistance using the platform
- Fraud detection tools are available to alert you if any user is dishonest.
While you may get to use a slew of essential marketing functions with this plan, you would not be able to remove any signs of UpViral branding and replace them with your own.
2. Business Plan – $119 if paid monthly, $89/month if paid annually
You can use all the tools in the Starter plan and other notable features and upgrades such as:
- Earning up to 25,000 generated leads
- Connecting with up to three brand accounts, each with a custom domain and e-mail identity
- Split testing using different types of collateral
- Zapier integration as a gateway for thousands of apps and services
- Using the public API tool for customized integrations
- Utilizing the countdown timer
- Geo-tagging, where you get to restrict access to your content based on location
Additionally, you’re allowed to replace all the branding material from UpViral with your own – it’s a huge upgrade from the Starter plan, which you wouldn’t get to do so otherwise.
3. Premium Plan – $299 if paid monthly, $219/month if paid annually
You can use all features of the previous plans with priority customer support. Other significant upgrades include:
- Having over 100,000 generated leads or participants, and
- Manage up to 10 brands with separate e-mail identities and custom domains
Trial Period and Money-back Policy
Are you still skeptical about the services and features that UpViral offers? The marketing software platform has a 14-day trial period that lets you test the waters and see if it’s well-suited for your needs. Although the trial period is not free for those who wish to test it, they can get access to all features in each pricing plan for $1.
After the trial ends, it’s up to you to decide if you wish to continue or not. UpViral comes with a 30-day money-back guarantee. This policy applies to the initial 30 days after you start using it. To request a refund, you can submit a support ticket via your dashboard if you are not satisfied with the performance within the allotted time slot. These offers are completely risk-free so you don’t have to be concerned about being taken advantage of. Upviral Vs Worth It
Pros and Cons
UpViral may be known for being a contender for the best marketing solution online. But, as with all other viral marketing platforms, there are a few shortcomings as well. To help guide you in your decision, we’ve listed some notable pros and cons that we could find.
- You get to run an unlimited number of viral campaigns, regardless of which pricing plan you’re subscribed to
- It is easy to organize giveaway and contest campaigns.
- There is a wide range of customization possibilities that you get to explore when it comes to editing campaign collaterals, from the drag-and-drop page and pop-up builders to the e-mail copy templates
- Built-in integrations with over 50 external apps, including all the major e-mail marketing services, have never been this convenient
- With the addition of the Zapier integration and the public API tool, the connection possibilities are endless
- When it comes to mobile optimization, UpViral knocks it out of the park
- UpViral makes social sharing easy. You don’t have to code a thing to do it.
- Rest assured that you get a sense of security when it comes to organizing a viral campaign, as UpViral is jam-packed with fraud detection, free SSL certification, and other security tools to keep you away from potential rigging and cheating
- The customer service is elite, plus you get the extra help and resource you need to get your campaigns rolling with its Co-Pilot Show
- There are no built-in CRM tools in UpViral – if you want to get access to it, you would still need to integrate with third-party platforms to make it happen
- Although the customization options are very welcome, there are limited options, particularly in terms of the number of forms available and campaign templates.
- The interface can be a bit daunting at first, especially on certain parts of UpViral’s site such as the page builder
- The learning curve can be quite difficult, but once you understand the UpViral features, it is manageable.
Alternatives to UpViral
You should consider UpViral as a referral marketing tool. You have many other options available that provide similar functions and tools to UpViral. If you feel the platform is not right for you, you can refer to this list anytime to see if there are any better options. Upviral Vs Worth It
Vyper, a marketing platform, is very similar to UpViral in almost every way. Like the latter, the former is well-regarded for letting users run viral sweepstakes and contest campaigns conveniently. It is also well-known for its ability to handle social media-based campaigns with ease, and its webhook tool which can be equally useful in generating leads.
While Vyper may be as highly acclaimed as UpViral, there are a few notable features that it cannot offer for the time being, such as the open API tool, an easy-to-explore customization interface, campaign sharing, and split testing.
Although UpViral has the most powerful suite of viral marketing tools available, Viral Loops offers additional campaign options. Unlike the former, the latter lets you make use of the ambassadorship program in association with Shopify, as well as built-in integrations with hundreds more third-party applications – twice the number that UpViral has!
Additionally, it allows you to create prelaunch campaigns to bring in more momentum and organize contests and giveaways on Meta’s Messenger app. Viral Loops may appear to be light years ahead of UpViral in terms of features, but, as with all other marketing platforms, we shouldn’t overlook its inconvenient shortcomings, such as the severe lack of campaign customizations and actions as well as the 360-degree analytic stats. Upviral Vs Worth It
Gleam has the same level of high-caliber services that UpViral has in terms of viral marketing. Gleam is also known as one of today’s best marketing software platforms since its inception in early 2013. We are unable to pinpoint exactly what makes Gleam different from the rest, other than the fact they offer a wide variety of campaigning tools, but we have been able find out that their customer service is outstanding.
We can generally say that the other features are okay. Gleam has many positive aspects, but you should also expect some cons. The customization options for forms are limited, analytics are not as advanced, and the user interface is less friendly than other platforms.
As we reach the end of the review, we have seen so far how UpViral has been effective in rolling out viral marketing campaigns. It has enough tools that are suitable for not just marketing experts but also newbies, small businesses, and content creators. Though there may be some parts of the platform that may require you to get through a steep learning curve, it remains user-friendly overall.
UpViral understands that some problems require drastic measures. It has proven to be a success because of its optimized and customizable marketing strategies such as giveaways or sweepstakes. It would have been much nicer if more extra forms and templates and built-in CRM tools were added, but so far, the pros surely outweigh the cons.
We highly recommend UpViral for all your business needs.
FAQ Upviral Vs Worth It
Is UpViral offering a free service?
UpViral currently does not offer a free trial or plan. You can however try the platform’s free 14-day trial, which costs only $1
Does UpViral support multiple languages?
UpViral certainly does. The online world is so vast that you can run campaigns in any language you wish. English, Spanish, Portuguese, French, Malay, Korean, or Chinese – you name it, the team has it.
Can I cancel my UpViral account? How can I cancel my UpViral account?
Your UpViral subscription or account can be cancelled at any time. The 30-day money-back guarantee is not valid. If you believe the platform no longer serves your business and marketing interests, you may reach out to UpViral’s customer service team by sending an e-mail to firstname.lastname@example.org or issuing a support ticket from your dashboard. Upviral Vs Worth It
Can I use UpViral for more than one website?
Yes! There is no limit when it comes to integrating UpViral’s services with any of your websites. The only limit you may have to worry about is the brand!