This comprehensive review will focus on UpViral, which is a highly-recommended viral marketing platform that offers enough tools to keep you afloat in the global marketplace.
Before we go ahead, you may be curious to find out what viral marketing is and how it works. If you could observe through your Twitter or Facebook feed, you may find official accounts of well-known brands such as Wendy’s upload a plethora of relatable memes and funny posts. If you see it as an example of viral marketing, then congratulations!
However, that’s just the tip of the iceberg – there are many different ways of achieving viral marketing tactics. Other platforms may have a slew of solutions needed for this groundbreaking promotional style, but nearly none can ever compare to what UpViral can offer. If you believe this is what you need, keep reading!
For those of you who prefer a more visual experience, here is a video review from Jeff Aman’s YouTube channel. To get a comprehensive overview of UpViral, you may still want to check out our article below.
What is UpViral? Upviral Vs Zipwhip
UpViral is a cloud-based referral marketing software that lets you launch viral marketing campaigns with the best results possible, meaning better conversion rates and viral traffic. It allows you to create a wide range of viral campaigns, from social media platforms like Facebook and Twitter to video-sharing sites like YouTube and TikTok. UpViral provides a number of tools that make it easy to run effective email marketing campaigns.
What else can you do with this one-of-a-kind marketing platform? UpViral allows you to:
- Organize giveaways and contests to further engage your consumer base,
- Run split A/B tests to see which element of the campaign sticks well with audiences,
- Make landing pages that are attractive and publish them.
- Keep track of analytic updates so you can see which campaigns are achieving great results.
- Customize and schedule your campaigns at the right time,
- You can manage up to 10 campaigns brands from one dashboard.
- Set up automated e-mails based on user action where your promotional e-mails are sent every time your potential customer interacts with your campaign.
Why should you try it?
If you are a blogger, influencer, or content creator, there’s a possibility that you may not be equipped with all the detailed knowledge about how to sustain your growth through traffic leading towards sales. You don’t need to have taken tons of tutorials on it or studied business in college. The best thing is to call or hire someone who has experience in creating followers and sales. Upviral Vs Zipwhip
UpViral is a perfect solution that you can try if you want to increase your social following and viral traffic, as well as broaden the awareness of your brand beyond your current consumer base. You will have access to tons of useful tools to help you achieve your goals. Aside from having excellent marketing features, it also has enough resources to create outstanding launching events for your new product or service – a game-changer, as most users may say.
UpViral is guaranteed to produce better results than traditional methods, which often result in a slower turnout. It’s important to remember that UpViral is not a quick fix for all your marketing problems, but a long-term strategy that will help you maintain your momentum. UpViral has always believed that connecting with your audience is just as integral in managing your brand as communicating with them, and, thankfully, it provides you with enough resources to pull it all off!
Who Should Use UpViral?
UpViral can be used not just by content creators and influencers with a sizeable following on social media and content-sharing platforms. Any business, large or small, can use UpViral. We’ve put together a list of people who can use this service to help you decide if it is right for you.
- Digital marketing specialists and agencies
- Physical businesses include department stores, essential service providers, and restaurants.
- E-commerce websites and storefronts
- Solo-owned small businesses, from podcasts to arts and crafts
- SaaS businesses and many other!
How to Use UpViral
To get everything started, the first thing you would need to do is create an UpViral account. After that, you’ll be redirected back to the dashboard. Here you can create your first campaign. The platform lets you choose between any of the three campaign types: giveaways (Viral Rewards), contests (Viral Sweepstakes), and generic campaigns (Viral Waitlists).
Viral Rewards is a way to reward customers with bonuses after they achieve certain goals. It is a proven way to get leads. Viral Sweepstakes on the other hand give you the chance to create contests for your subscribers. The collective primary premise of contests and giveaways is to spread awareness of your brand to anyone other than your audience base – they are considered forms of what specialists call referral marketing, better known as “word-of-mouth marketing.”
Giveaways and contests aside, UpViral also allows you to create other forms of marketing your brand to potential visitors. The Viral Waitlist campaign is built to create and maintain a sizable following needed for the launch of any of your new products. This feature allows you to integrate with a variety of social media and content-sharing sites such as YouTube, Facebook and Instagram. Once the platforms are linked to one another, UpViral will keep track of all the interactions your followers have made, including: Upviral Vs Zipwhip
- Follow your pages/accounts or subscribe to them;
- Liking and reacting to any of your posts;
- Sharing, reposting, or retweeting your content for anyone else to see; and
- Commenting and tagging your friends below your shared post.
UpViral services can be connected to your blog or e-commerce site. You also have access to amazing e-mail marketing tools. In addition, you have the liberty and convenience to customize your sales funnel blueprint with hundreds of optimized templates to pick from. You can change the color scheme, modify fonts and add your branding to the template.
Now that we’ve covered the gist of what you could essentially do with UpViral, let’s take a closer look at all the key features it has to offer.
Referral Link System
UpViral’s unique referral link system is what makes it stand out. It rewards subscribers and followers who share your content with their help. You can set the goals and accomplishments that subscribers need to reach certain points. This allows you to give great gifts or rewards to them. You even get full access to edit whatever you please from your account dashboard.
Your subscribers will earn more points if they achieve more actions and goals. This will increase your chances of acquiring as many leads as possible. UpViral knows how important it is for you to get twice as many leads when it comes to sharing your platform online. Its unique referral system has been highly praised by users who have used it to promote brands.
Reward System and Coupon Delivery
Coupons can be used to not only keep customers happy and continue to subscribe to your content but also to attract new customers to engage with your content. UpViral knows how vital coupons are in marketing campaigns, which is why it offers users a coupon delivery system where they can generate and share unique coupon codes with their customer base. Upviral Vs Zipwhip
You can customize the discount rate and set up a series or actions to release the coupon when your followers reach a milestone. For example, sharing a link from your online store with their friends. UpViral’s scaleable reward system allows you to customize the coupon delivery system according to your business requirements.
Analytic User Tracking
When it comes to organizing a successful marketing campaign, tracking pixel traffic is as important as generating solid leads. UpViral allows you to integrate with plenty of third-party services that do exactly that – all without limits! You can connect quickly to Google Analytics, Facebook Pixel and other services to add as many tracking scripts you need, including lead captures and social sharing for greater leverage.
E-mail Automation, CRMs, and Autoresponders
In the case of automated e-mail marketing, UpViral provides you with enough essential tools that you can use freely. This combination of functions lets you create and send e-mails related to your brand or business, which are then timed or triggered by the actions of your consumers.
Let’s take an example to show how e-mail automation works. One of your customers clicks on a link that leads to a coupon code for your online store. They are then redirected to a page that informs them that they must enter their e-mail address to get the coupon code. Once they accomplish the task, the user receives a notification that the e-mail message containing the coupon code has automatically been sent to their inbox.
UpViral allows integration with third-party autoresponders, customer relationship managers (CRMs) and other automation tools. You can also send in referral codes in your e-mails – these can be used to turn your growing mailing lists into handy lead sources. They are equally as effective as pixel tracking when it comes to checking on the user’s behavior.
Split A/B Testing
As we’ve mentioned earlier in the article, split testing is proven to be a very helpful way of examining which version of your campaign collateral has much better potential than the other. Digital marketers who are experienced in digital marketing use split testing (or A/B testing) to identify the areas that need to be improved. It’s also utilized to pinpoint which of the two versions produces a better return on investment (ROI) as well as higher conversion rates.
UpViral’s split testing feature lets you experiment and test nearly every element of your brand or product campaign, such as promotional e-mails, thank you pages, landing pages, and many more.
Automated Fraud Detection and Security
Scammers and fraudulent activities can be costly for your business. UpViral offers the right security tools to ensure that your campaign is not harmed by dishonest users. There is a chance that some suspicious online users might infiltrate your campaign and attempt to cheat the system as it reaches its desired success level. This may lead to a substantial loss of generated leads and potential new customers.
UpViral runs a Fraud Center program in the background. This checks for suspicious user actions using cookies or IP tracking and then reports back to you what it found. It also lets you set up captchas for whenever suspicious activity is detected, and you may also run a blacklist that bars those who are suspected of getting in the way of your campaign. Upviral Vs Zipwhip
Website pop-ups may be quite an annoying inconvenience, but from a business perspective, it does make sense as it’s seen as one way of capturing quality leads. If you want to get as many new customers as you wish in a short amount of time, having a few pop-ups may entice them enough to explore your products or services even further. UpViral’s built-in pop-up builder makes it easy for you to incorporate a wide range of pop-ups into your site.
You don’t need to code anything, no matter how brief it is or whether you are linking to your discount offers. All you have to do is customize, drag and drop where you wish to place a pop-up window. While other marketing software services require you to integrate with third-party apps just to gain access to this feature, UpViral’s pop-up editor can be quickly accessed within the confines of the platform.
Social Campaign Sharing
Part of what makes UpViral so appealing is its ability to fully utilize the power of social media to promote and spread awareness of any brand to a wider audience. Nowadays, social media platforms are seen as a crucial aspect of sharing many different forms of consumable content. These platforms are where many people go online to make new friends, discover new things and get new ideas.
UpViral is aware that social media has so many untapped opportunities. UpViral makes it easy to connect with numerous social media sites and apps, including Facebook, Twitter and Instagram. What’s particularly interesting is that you also get to fully customize however you want your social sharing to look, from the overall appearance down to the number of buttons or links to social media sites.
Many marketing platforms offer seamless integrations with external applications, and UpViral is no exception. The software supports over 50 native integrations with a wide range of marketing, e-commerce, and automation-related solutions, such as e-mail marketing tools, autoresponders, and even webinar apps.
One noteworthy mention is its built-in connection to Zapier, the popular automation service that lets you integrate with thousands more apps to ease up your workflow. In addition to the easy-access integrations, UpViral also has a customizable API tool that lets you establish connections with lots more external platforms with just a few touches of code.
We’ve compiled a list of platforms we could find that would allow us to get an idea of the number of native integrations UpViral offers.
- Campaign Monitor
- Campaign Refinery
- Constant Contact
- Ever Webinar
- GetResponse and GetReponse 360
- HTML Form
- Klick Tipp
- Mad Mimi
- Office Auto Pilot
- Sales Autopilot
- SG Autorepondeur
- TPNI Engage
- Webinar JEO
UpViral offers three pricing plans, each having a wide scope of offered features tailored for different business and marketing needs. Its Starter plan is highly suitable for beginners who want to gain an understanding of how brand or product marketing works, as well as a couple of effective ways to improve a business’s return on investment (ROI), while the Business tier, on the other hand, is UpViral’s most recommended pricing offer suited for seasoned businesses and creators with a sizeable following. The Premium package lets you gain access to all of the platform’s features, plus its most advanced tools yet – this is ideal if you’re an expert in the viral marketing field. Upviral Vs Zipwhip
We’ve listed all details about each pricing plan so you have a complete picture of the features and costs. Let’s begin with the software’s starter package!
1. Starter Plan $79 per month if paid monthly; $59/month if annually
These are the key features of the Starter Plan:
- It lets you run unlimited campaigns, hold unlimited rewards to your subscribers/followers, and organize unlimited contests for better chances of generating leads
- You can earn as many as 10,000 participants or leads.
- It lets you manage one brand account, complete with a customizable domain and e-mail identity
- It allows you to use other essential features, such as the easy-to-use pop-up builder and page editor, as well as pixel tracking
- You get e-mail support whenever you need any assistance using the platform
- You also have fraud detection tools to let you know if there is any dishonest user activity
Although you might be able use some of the essential marketing functions of this plan, you cannot remove any UpViral branding or replace it with your own.
2. Business Plan – $119 if paid monthly, $89/month if paid annually
This plan lets you make use of all the tools found in the Starter plan, plus some other noteworthy features and upgrades, such as:
- Earning up to 25,000 generated leads
- Connect up to three brand accounts with an individual domain and e mail identity
- Split testing using different types of collateral
- Integration with Zapier as a gateway to thousands more apps and services
- Use the public API tool to create custom integrations
- Use the countdown timer
- Geo-tagging allows you to limit access to your content based upon where it is located.
Additionally, you’re allowed to replace all the branding material from UpViral with your own – it’s a huge upgrade from the Starter plan, which you wouldn’t get to do so otherwise.
3. Premium Plan – $299 if paid monthly, $219/month if paid annually
This high-end tier allows you to use and explore all the existing features from the two previous plans, with the welcome addition of priority customer support. Other significant upgrades include:
- Over 100,000 participants or leads generated.
- Manage up to 10 brands with separate e-mail identities and custom domains
Trial Period and Money Back Policy
Still skeptical about the features and services that UpViral can offer? The marketing software platform has a 14-day trial period that lets you test the waters and see if it’s well-suited for your needs. Although the trial period is not free for those who wish to test it, they can get access to all features in each pricing plan for $1.
You can decide whether you want to continue the trial or not after the trial ends. UpViral is backed by a money-back guarantee policy that applies on the first 30 days since you’ve started using it. To request a refund, you can submit a support ticket via your dashboard if you are not satisfied with the performance within the allotted time slot. These offers are completely risk-free so you don’t have to be concerned about being taken advantage of. Upviral Vs Zipwhip
Both the pros and cons
UpViral is a popular choice for best online marketing solutions. But, as with all other viral marketing platforms, there are a few shortcomings as well. We’ve listed the pros and cons we could find to help you make a decision.
- No matter what pricing plan you subscribe to, you can run unlimited viral campaigns
- It is easy to organize giveaway and contest campaigns.
- You have many customization options when editing campaign collaterals. These include the drag-and drop page and pop-up builders, as well as the e-mail copy templates.
- Built-in integrations with over 50 external apps, including all the major e-mail marketing services, have never been this convenient
- With the addition of the Zapier integration and the public API tool, the connection possibilities are endless
- When it comes to mobile optimization, UpViral knocks it out of the park
- UpViral makes social sharing easy. You don’t have to code a thing to do it.
- Rest assured that you get a sense of security when it comes to organizing a viral campaign, as UpViral is jam-packed with fraud detection, free SSL certification, and other security tools to keep you away from potential rigging and cheating
- The customer service is elite, plus you get the extra help and resource you need to get your campaigns rolling with its Co-Pilot Show
- There are no built-in CRM tools in UpViral – if you want to get access to it, you would still need to integrate with third-party platforms to make it happen
- While the customization capabilities are welcoming, the options are quite limited, especially regarding the range of form choices and campaign templates
- It can be difficult to navigate the interface, especially in certain areas of UpViral’s website like the page builder.
- In the same light, the learning curve is quite challenging, but it’s manageable once you get a hold of what to do with the features UpViral offers
Alternatives to UpViral
UpViral isn’t the only referral marketing software you should think about. You have many other options available that provide similar functions and tools to UpViral. If you feel the platform is not right for you, you can refer to this list anytime to see if there are any better options. Upviral Vs Zipwhip
Vyper is a marketing platform that is closely similar to UpViral in nearly every aspect imaginable. Like the latter, the former is well-regarded for letting users run viral sweepstakes and contest campaigns conveniently. It’s also known for handling social media-based campaigns remarkably well, as well as its webhook tool that’s equally as useful in generating more leads.
Vyper is not as well-respected as UpViral but it does offer some notable features, including an open API tool, easy-to-explore customization interface and campaign sharing.
UpViral may have the upper hand when it comes to having a suite of very useful viral marketing tools, but Viral Loops takes a few steps further in offering users additional campaign possibilities. Unlike the former, the latter lets you make use of the ambassadorship program in association with Shopify, as well as built-in integrations with hundreds more third-party applications – twice the number that UpViral has!
Additionally, it allows you to create prelaunch campaigns to bring in more momentum and organize contests and giveaways on Meta’s Messenger app. Viral Loops may appear to be light years ahead of UpViral in terms of features, but, as with all other marketing platforms, we shouldn’t overlook its inconvenient shortcomings, such as the severe lack of campaign customizations and actions as well as the 360-degree analytic stats. Upviral Vs Zipwhip
Gleam offers the same high-quality services as UpViral in viral marketing. Gleam is also known as one of today’s best marketing software platforms since its inception in early 2013. We are unable to pinpoint exactly what makes Gleam different from the rest, other than the fact they offer a wide variety of campaigning tools, but we have been able find out that their customer service is outstanding.
In regards to its other features, we can say that they’re generally okay, to say the least. However, while there are plenty of pros to what Gleam offers, expect to have a few cons as well: the customization options are lacking, especially when it comes to forms, the analytics are too basic, and the user experience is not as friendly as other software platforms.
As we reach the end of the review, we have seen so far how UpViral has been effective in rolling out viral marketing campaigns. It has enough tools that are suitable for not just marketing experts but also newbies, small businesses, and content creators. Although there are some areas of the platform that require you to learn, they are still very user-friendly.
UpViral knows that certain problems call for drastic measures, and it’s proven to have worked impressively thanks to its suite of optimized and customizable marketing strategies, such as giveaways and contest sweepstakes. Although it would have been nice to have more forms, templates, and CRM tools built in, the pros far outweigh any cons.
We highly recommend UpViral for all your business needs.
FAQ Upviral Vs Zipwhip
Does UpViral have a free option?
There is currently no free trial or plan offered by UpViral as of this writing. You can however try the platform’s free 14-day trial, which costs only $1
Does UpViral support multiple languages?
UpViral surely does! As the online world is wide enough that it encompasses many languages, the platform makes sure you get to run successful campaigns in whatever language you want to aim. The team can speak English, Spanish or Portuguese as well as French, Malay and Korean.
Can I cancel my UpViral account? How can I cancel my UpViral account?
You can cancel your UpViral account or subscription at any time, even as the 30-day money-back policy expires. If you believe the platform no longer serves your business and marketing interests, you may reach out to UpViral’s customer service team by sending an e-mail to firstname.lastname@example.org or issuing a support ticket from your dashboard. Upviral Vs Zipwhip
What if I want to use UpViral on more than one site?
Yes! There is no limit when it comes to integrating UpViral’s services with any of your websites. Only thing you should be concerned about is your brand.