You’ve already worked for your content, you only need to let people consume it.
Nowadays, video is arguably the king of multimedia content. It gets your message across easily while keeping your audience hooked with using audio and strong visuals. This is why it has been the selection of content creators everywhere: from company-owned sites to individual vloggers.
As it stands, Youtube is now the top venue for video content. Because of its popularity and potential for massive reach, it enabled Youtubers –its resident content creators– to make the platform their principal source of income. However, the platform’s signature accessibility for anyone who wants to make content made it quite a challenge for individuals to stand out.
The name of this game is getting the highest number of views. This means that it is not enough that a content creator puts out the most fantastic content to become successful in the business. The hard part is getting the content right at the displays of your prospective audience.
Content creators should apply the fundamentals of SEO or search engine optimization. The way this works is that you increase the chances of your content being at the peak of the search results. Software can always do great things for your business, and this is the case for online businesses integrating with Youtube.
And this is where VidIQ comes in: it gives content creators the power tools to take in views and know how their videos perform outside what the number of views might indicate. It gives beginners the lift that they need for their first few videos, and it helps veterans with valuable insight regarding the performance of their content.
What is VidIQ? VidIQ Search
All of us have seen it: film and television celebrities, athletes, and a whole host of other famous people with an existing following can begin a YouTube channel one day and quickly gain hundreds of thousands of views just by dropping a word on the platforms currently available to them. Big brands with recognized names may also do this readily. This is a luxury that the majority of people simply don’t have.
At its core, VidIQ is a service that offers video analytics for content creators on Youtube. Included in its vast array of capabilities is marketing. It helps Youtube videos gain as much exposure as possible to maximize reach. Its wide plethora of features offers more than SEO, as it can help publishers make the best choices when it comes to how they can interact with their prospective audiences.
Simply put, VidIQ does this by gathering, and revealing metrics and data in a manner that is easy to interpret. The product is an excellent tool for processing and integrating big information towards a publishing strategy.
As in other platforms for publishing content, Youtube also entails responsibility in maintaining a following and moderating interactions. As the number of your subscribers climb, the time and effort needed in keeping up with your viewers also rises as quickly, if not even faster. Solo content creators and even those with a smaller group might find it hard to keep up, and the creation of content might suffer.
However, timely and constant engagement is essential for maintaining a viewership that will make the channel sustainable. VidIQ can more than help content creators with these jobs that fall after the publishing of content. From marketing strategy to interaction management, it has features that will make managing a Youtube channel less of a daunting task.
Key features: know your audiences and content to remain ten steps ahead of your competitors.
VidIQ provides its services to content creators of varying scale. Both the humble hobbyist and the full-time career Youtubers can benefit from the packages provided by VidIQ. Even companies that exclusively concentrate on the advertising campaign of content creators can have a package that caters to their business model.
The Dashboard: maximize your reach using SEO VidIQ Search
The magic begins when VidIQ is attached to a Youtube account. Following this, it immediately syncs the videos on the account to its dashboard, drawing vital data on the performance and reach of the movies. From the dashboard, data on the videos can be sorted based on any possible parameter: likes, views, comments, shares, etc. The dashboard can even give content creators a single page where they can make changes to the tags, description, and the names of all their videos. Talk about convenience, right?
As fundamental knowledge on SEO is almost a requirement, VidIQ delivers a massive advantage over individuals because it can automatically suggest tags by looking at a popular video that the user selects. A user can select any video related to their intended content, say the one with the most views, and VidIQ can ascertain the tags used on it and even the traffic source that can be used to optimize reach. VidIQ can also suggest the equivalent of tags in different languages to perform well internationally and gain foreign audiences.
Description campaign feature: let the roads converge on your content.
It can be said that this feature alone warrants the use of the VidIQ tool immediately. Why, you ask? It can help craft lines of text with embedded links on video descriptions.
Changing each video description can pose as a bothersome task, particularly when talking about Youtube channels already with a substantial number of uploads. Surely, no one would object to this. But, coupled with the dashboard feature, the description campaign attribute of VidIQ makes it one of its most powerful offerings.
Users are given the simple option of adding links to their sites and even their other social networking profiles. These links can then be used to track just how much audiences click on those links, and even the conversion prices. This feature can be used to include descriptions with embedded links in future videos. Additionally, the descriptions for videos can be edited or removed en masse.
VidIQ can also present the numbers on the interactions on content across all of a user’s social media platforms. Whether it be the number of replies and retweets on Twitter or the reactions and comments on Facebook, VidIQ can present the numbers in a manner that is easy on the eyes.
Make sure that you’re always noticed: harness the power of analytics.
VidIQ boasts a strong analytics attribute. It enables content creators to find out the preferences of their audience through their own behaviour. It takes the patterns of audiences and gives users the ability to compare it with the range of content. This essentially gives users the ability to learn what strategies and ideas get consumed fast and which ones lie passively. Analytics is always helpful for video marketing.
The analytics that VidIQ can provide will help users to look beyond the number of views on their more popular material, but also enable them to ascertain what exactly made them hits and use it to resonate to more people in the future.
Aside from that, this feature can even make a suggestion concerning the timing of uploads. Accumulating big data over time can help VidIQ even more accurate when it comes to homing in on when exactly viewers consume the content that publishers put out, and capitalize on this to have their videos be as fresh as possible to potential audiences.
Not only this, but VidIQ can also help plan the time between uploads, whether videos should be in the short format or not, and even automatically indicate the addition of prompts for viewers to comment on the videos.
Cultivate a fan base: VidIQ will help make viewers spread word of your content.
Strategies to make content go viral have appeared a lot across Youtube channels, and VidIQ can make a checklist of the necessities that videos must have to take advantage of them. Included among them are the option of having an ending card for videos, making a playlist for related uploads, and the automatic posting of the video link to other social media platforms. VidIQ also makes it easy for users to see budding trends among competitor channels, enabling them to respond and plan their content accordingly.
This makes it easier for users to perform all these steps and ensures that none of them gets forgotten.
VidIQ even has an option for viewing the likes-to-dislikes ratio of videos to have a quick glimpse at the reception of the content. To make this even better, it also has the comment manager feature so that the most important comments — the ones with the highest number of interactions, or those left by fellow Youtubers with a significant number of subscribers. It may also help formulate responses to questions that appear a lot in the comments section.
Which package should you take? VidIQ Search
VidIQ’s Basic Strategy is completely free and already includes basic analytics, live channel statistics, and the ability to track up to three rival channels. However, it lacks the majority of the power features that really define VidIQ. Additionally, it works on only one account.
For those who intend on taking their Youtube game more seriously, the Pro Plan is available for them. It provides users the ability to compare videos and playlists, make analysis across a wider period of time, find the best time for publishing articles, see top interactions, and monitor up to six rival channels. However, the search engine optimization capabilities on this is limited. This goes for $7.50 per month.
For those dedicated enough to maintain a notch above everyone else, the Boost Plan provides all mentioned plus the whole research and insight capabilities of VidIQ. It also allows instantaneous and complete bulk optimization and even has a video record attribute. This plan can cater to up to five accounts for $39 per month.
For companies that cater exclusively for Youtubers and big brands who want to have their channels managed, the Enterprise plan is available. It has the option of having unlimited accounts for employees and unlimited competitor tracking. The pricing for this depends on the need of the company and is on a per-client basis.
Verdict VidIQ Search
As is true with all marketing tools and services, the value of a product depends on the goals, needs, and budget of the client. However, VidIQ indeed offers a whole lot of effective and powerful features that would make any enterprise in Youtube more manageable and would maximize the chances of the platform.
VidIQ is a great tool for anybody who wishes to find a difference in the way they operate their Youtube channel: from editing previous releases, planning future content, as well as maintaining brand participation. Indeed, there are lots of advantages which vidIQ can bring, but its main selling point is how it can assist in taking Youtube content creators to the next level and have them get their message across to create an impact in the digital world at large.
FAQ: VidIQ Search
Q: Can the paid plans be tried for free?
A: Yes, free trials are available for every plan so that users can have a test run before they commit any money to get a plan.
Q: Could there be a refund for the plans?
A: Refund policy is strict, and generally does not have room for granting refunds.
Q: Are 3rd party access screened by VidIQ?
A: No, users have the responsibility of reviewing the policies of 3rd parties with access to their own Youtube channels.
Q: Does vidIQ bill a component of the client station’s Youtube earnings?